Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
von Alessandro D P•
Three really great professors. All modules were very clear with lots of examples that helped you to understand better. Concepts were really basic, but for me, that I was naive to marketing, I loved it and I strongly recommend everyone to take it. I learnt so many interesting things and what I appreciated the most was the link with the real world, every concept was applied to some real situation. It tickles your mind to get some great ideas yourself. Looking forward for the next courses in this specialisation.
von Dimple S•
This course was a great refresher from my Higher National Diploma, 17 years ago. I learned up to date information on sales online and their impact, and learned some exciting statistics with all the Professors (Professor Kahn, Professor Fader and Professor Bell) who can really make you understand and break down the content. Being a busy mom of two little ones (3 and 6) and working full time, I used to study on this course at night and managed to pass with a high mark, and feel a great sense of accomplishment
von José M A O•
Nice introductory course, the concepts learned make a lot of sense and are very easy to follow, without being shallow. The strategies provided are up-to-date and have a lot of practical applicability by any company looking to increase its market share. The quality of videos is very good. I'll give Kudos to all three professors for their clear, straight-to-the-point explanations and use of many examples from real companies to illustrate the different ideas. I am satistied and recommend this course.
von Anshul V•
This course has opened up a new way of thinking for me. I now view every business with a different mindset and try to categorise it in my head, look at future options and how to best improve the business. The professors were really knowledgeable, and complemented the coursework with a number of real world examples, which in my opinion is extremely important in a marketing course. I am sure i will be referring to this material and the books again in my life when i am using these techniques.
von Anna G•
I enjoyed studying this course. The professors give a lot of interesting information about marketing and how it is applied to the real conditions of nowadays business. The information is clear, well-organized and contains a lot of examples of big brands everyone knows very well. Besides, the professors are nice people themselves and it is a big pleasure to watch the learning videos with them.
If you are interested in the basics of marketing, I advice you to enroll in this course for sure!
von Daniel M C•
This is an excellent introduction for the non-specialist. I believe you could become a specialist if you keep studying this program. Having 3 different professors with different personalities and lecturing styles kept the material interesting and lively, and also provided a variety of different voices for those of us who are not native speakers of English. I used this MOOC with my university ESL students in Thailand, so that linguistic input was definitely a factor. And they got it.
von Gursharan B•
Even for someone like me, who knows next to nothing about business, it was very easy to follow along. But at the same time I felt like it gave me a firm foundation. I liked that they had different professors each week, so we could really see the various perspectives on the subject. I'd recommend that after finishing this course students should read either a couple of mainstream marketing books or maybe just one good textbook to gain breadth of understanding.
von Joanna B•
Well-structured, thoroughly-prepared and very well-presented course. It provides a solid overview of the basics, and at the same time guides the learners through a spectrum of the most recent marketing theories and trends. I personally enjoyed the branding classes most, which are packed with theory, but are presented in an extremely accessible manner, as well as the customer-centricity segment, full of practical use cases. A commendable course, thank you!
von Florian, C C•
It was very pleasant to learn about this very new topic for me (with a very engineer background working on Oil platform). I trully enjoyed the energy of each professor and I was constantly looking forward the next lesson. They managed to make this courses very friendly and act as each class was in 101.
Thank you very much dear Professors.
von Han Z•
Really perfect course providing a very first overview of Marketing. As an employee working in Luxury retail domain, this helps me build a basic marketing/business vision. Many thanks to all 3 professors and looking forward to another challenge ! Thank you
von David A A•
Informative Course, updated concepts and teachings. The programme was more grilling than i thought but its worth it.
von David P•
Great course! Tons of in depth knowledge and interesting case studies.
von Sujatha K•
opened several windows into marketing .Thanks to all the professors!
von Jaime M•
High-quality course from a top university offered by top professors.
von Anand m•
i m feeling glad that warthon offers us a world class knowleadge .
von Suganya M•
very useful , i learned lot of new thinks in market, prodcut .
von vikram k•
Very informative.It opened a completely career option for me
von Alison Z•
Great intro course to morden marketing concept and mindset.
von Osako O M•
Every topic was well delivered. Thank you all
von Shery R R•
perfect and great professors
von Alameen R•
I loved it.
von Rimma T•
von Ines H•
The teachers are very knowledgeable and good but there is more finesse needed in delivery via a platform like this. They teach as if it is a classroom where you would have the slides printer or on comp to take notes. Here you highlight their actual words which don't reflect the slides precisely as they are more narrative. This makes for messy notes and hard to highlight. I would prefer that the teacher speak scripted as per slides.. This would also save reduce the amount of interrupted sentences that teachers naturally speak out in a conversational tone. In literally transcript notes this leaves for headless sentences . I found that the test it self mentions some things I think are on the slides but not spoken. Ideally the slides could be downloaded with the notes made matching the slides. This would in my opinion make classroom experience and Coursera equal if not make course better in quality than real life classrooms.