Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.
Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!
von Marlenny A•
Es indescriptible como estos profesores tienen el manejo y la capacidad de enseñar de una manera que trasmiten la información de una forma en la que los estudiantes que tienen acceso a este curso puedan entender, enfocarse y absorber todo el conocimiento que estos nos brindan. Es excelente.
von Stevenson O•
Excellent course! I I currently work at an advertising agency as a creative and was looking to boost my marketing knowledge, and this course did just that! A lot of valuable takeaways from this course, highly recommend this course to establish a solid knowledge of marketing fundamentals.
von Shivank S•
This was my first online certificate course and it has been a very good learning experience! The professors keep the lectures interesting by supplementing them with real life examples and in-lecture quizzes.
A definite recommendation for anyone who is interested in the field of marketing!
von Simin S•
Really Classes! I was learn the Marketing from 0 to the well known, thanks for the Professor's the knowledge, and I will try to learn more about the Marketing, and I also hope more classes in coursera will be present in the website, which can hlep us to improve our skills , thank you!
von Henry A•
This is a great introductory course to the different aspects of marketing from some of the worlds best professors. I would highly recommend taking it if you are look to learn about the different aspects of the craft. The material was engaging and fun. I am very happy that I pursued it.
von IK G E•
This course was exceptional insightful and gave me real world references to lean on. It has also elevated my perception of coursera and Wharton. I will most definitely take more courses on Coursera and might even continue my education more formally via Wharton's other online programs.
von PRIYANKA L•
An excellent introductory course in Marketing. Very comprehensive and relevant for those who seek to know the initial framework of Marketing & Branding. Reference to real companies & the underlying strategies makes the course relevant as real-time applications of theoretical concepts.
von Emir I•
My background is in computer science, and I had very little knowledge about marketing/markets/customers and relation between those and more. Now I know something, still have so much to learn, but this is an awesome start. All professors are excellent, and insightful in their own way.
von erfan a•
It is a very useful and practical course and I can use of it's insights and knowledge in my job and our future business.
and if we can have more engagement and give you more ideas (like the packaging idea) as some tournaments, it can be better and more useful for you and us
von Jofran P D•
This is my first time taking a Marketing course and I really enjoyed it. The way the professors talk in their videos is very clear and really makes you stay engaged with the topic. Plenty of examples are given too. Make sure to take plenty of notes since videos are dense in content!
von Pedro L V d l R•
This course is absolutely worth it. It is a great introduction not just to marketing but also to business in general. You learn so much that you want to continue without stopping. I highly recommend this course to anyone, no matter if you have any interest or knowledge in business.
von Sugeily R L•
I have learned so much. Looking to change in career and starting my second Master's, but in Marketing Analytics and Insights, it has given me a better understanding and the importance of marketing in an organization, start-up, and non-profits. I would love anyone to try the course.
von Ryan D•
For someone who has never really taken a business course before, I majored in Communications and Theater, this course served as a great introduction. I thoroughly enjoyed the lectures by all three professors and felt each one brought something unique and insightful to the table.
von Ryan I C•
I was indeed a good topic especially for new marketers. Its further widen my knowledge and understanding on how the market goes and what are the things to consider in doing brand messaging and positioning of the brand to the market. I also learned how important the customer is.
von Alfonsus U•
Very insightful and example-based to avoid ambiguity. I do recommend it. I do recommend trying to connect the material to real-world cases often (for students). Your mentors, I think, have done a great job at doing so but it does take involvement, as is other business subjects.
von Salma A K•
The course was very good in real, I enjoyed most of the parts, the only thing I wanna say is that some definitions weren't familiar to me so it was not that easy to understand each and every part, but in general the course was really great. thanks for the excellent experience.
von Tushar G•
Very engaging and interesting course. The instructors keep the energy maintained and deliver the content in very easy to understand language with appropriate real life examples. This course has increased my interest in studying more business and management courses on Coursera.
von Keerthi S•
It was a wonderful experience, being taught by such experienced and extremely knowledgeable faculty. This is definitely a value addition to my personality and learning. Very clear video, content and language. Thoroughly enjoyed learning! Thank you so much for the opportunity!
von Stefani V M•
It was a wonderful experience. The lectures are very clear and interesting. Marketing is a new field for me, but I love it after taking the course. I was not planning to but I am considering taking the other courses in the business specialization now. Thank you very much!
von Shaunak V•
Good and very easy to understand course. Lots of relevant references and case studies used in the video content. Would definitely recommend to everyone from the Digital Advertising industry to complete this course by University of Pennsylvania and offered through Coursera.
von T D R•
A high level introduction to what you need to have in place in order to start and run a business of your own! I am sure that I would be able to use the knowledge obtained to make key improvements to my family business!! Thank you Penn and Coursera for making this possible.
von Shravya M•
As someone with no background in Business Administration/ Management, I found this course to be an eye opener in terms of helping me understand that marketing is very detailed. The professors were extremely knowledgeable and were able to explain each concept very clearly.
von aditya s•
This was a phenomenal insight into marketing provided by Prof. Kahn, Prof. Bell and Prof. Singh. I am really glad that I did this and understood a little more about marketing. Thankyou, I would surely love to meet these professors in future and learn more about marketing!
von Ana C L G d S•
It's amazing! I started this course thinking that would be something simple but the teachers are awesome. So many knowladge that i'm learning right now. its helping me a lot in my business life and i am also practicing my english. Coursera gave me a chance to win in life!
von Ju H K•
A very good introduction to the overall process of marketing. I found it interesting how aspects of visual arts and psychology play substantial roles in influencing customers. I especially found the examples interesting, even those found in the option fifth week lessons.