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Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania

4.8
stars
12,611 ratings

About the Course

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market strategies. You’ll learn key principles in - Branding: brand equity is one of the key elements of keeping customers in a dynamic world in which new startups are emerging constantly. - Customer centricity: not synonymous with customer service, customer centricity starts with customer focus and need-gathering. - Go-to-market strategies: understand the drivers that influence customers and see how these are implemented prior to making an investment. Complete this course as part of Wharton's Business Foundations Specialization, and you'll have the opportunity to take the Capstone Project and prepare a strategic analysis and proposed solution to a real business challenge from Wharton-governed companies like Shazam and SnapDeal or to a challenge faced by your own company or organization. Wharton-trained staff will evaluate the top submissions, and leadership teams at Shazam and SnapDeal will review the highest scoring projects prepared for their companies....

Top reviews

AS

Apr 29, 2021

Learnt a lot of concepts in marketing that were hiding in plain sight. I want to thank all the professors who were part of making this course and Wharton online for making this accessible to everyone.

AK

Dec 5, 2015

I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.

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2026 - 2050 of 2,405 Reviews for Introduction to Marketing

By Maxime B

•

Aug 11, 2018

Interesting course, unfortunately a little bit dated 2013 so data would need to be revisited. Presentations could be a bit more interactive and sometimes the explanations can be a little bit fuzzy.

Overall, I think it is a good introduction to Marketing

By francisco

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Jan 9, 2017

This course was easy to understand (most of them) for a none marketing person. If you want or need to be more involve in marketing strategies be sure you pay for, so you can be able to know the results of your quiz and interact with another students.

By Sarah G

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Nov 1, 2016

This covers all the basics in a lot of detail and the instructors are very clear and concise in their lectures. However I think there should be more real-world examples sprinkled throughout and case studies to really grasp some of the concepts better.

By abboud-abdessalem

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Sep 6, 2018

Well thank you to everyone who contributed to this course, beginning with the three professors and the Warthon School. I really benefited from this course in taking an initial look at marketing in general and I look forward to more in the future

By Mustafa O

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Apr 15, 2020

The content is heavy, but not hard, it needs a good degree of focus and attention.

The instructors were very good at explaining, and it is quite obvious they have a lot of expertise in the domain.

The overall experience was fun and interesting.

By MOURYA A

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Apr 15, 2020

Very well designed course for basic study, Although Key concepts on Branding, Markets, and pricing and Customer values are discussed very well, I believe it would be more interesting if some case studies are included. I recommend to everyone.

By Luis K

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Jan 27, 2016

Muy instructivo e ilustrativo, pero creo que le falto un poco de interaccion, o un curso que amplie el como realizar modelos de marketing, ya en la practica, ahora tenemos una idea de como hacerlo, pero ejecutarlo aun es un poco esquivo...

By Ajay A

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Jan 24, 2017

The course provided a great introduction to marketing, including its key components. I enjoyed the fact that the course covered the latest developments and trends in marketing, including providing examples of internet/online and others.

By Víctor M V H

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Oct 13, 2022

A very interesting course. All the concepts and topics mentioned are of great value for those of us who are interested in learning everything we can about topics related to administration, economics, business and, of course, marketing.

By Ben Z

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Nov 25, 2022

It's not that the Indian professor wan't good at what he lectures about. It's just that the way he talks made it really hard for me not to fall asleep. I think that's what brings the overall rating of the course down for a star. Sorry!

By Tatiana J

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Jun 3, 2018

Course is informative and well structured, though some data can be outdated as course is old. Besides , after quiz , if there were any mistakes it would be good to be able to see the explanation of correct answer to analyse mistakes.

By Mahsa M

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Apr 23, 2020

I enjoyed taking the course and learned a lot on marketing topics. However, topics that have reviewed in Week 3 were somehow difficult to understand and after watching them again I didn't completely understand the financial topics.

By Jocelyn C H Y

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Jun 14, 2020

I feel very useful and enlighten my mind which related with my work. I like the price elasticity part, customer centric VS product centric and also brand positioning part.

Thanks all 3 lectures for the fruitful notes and sharing.

By Aashay Z

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May 17, 2019

The teachers were very enthusiastic while teaching which made the process of learning more fun!I really love that they covered almost all the aspects of marketing which can be useful..whether you are a beginner or a professional.

By Panagiotis V G

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Jun 14, 2020

Great content, very interesting and good easy to understand professors. Not giving the presentation slides or any kind of takeaways notes, made keeping notes and advancing a nightmare. Took significantly more time than expected.

By Irza S

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Jan 28, 2021

This course has all the tools needed to know for the marketing beginner. However, the week 4 lessons are bit rushing. The concept of types of taglines is unclear. Other then that, this course is excellent. I will recommend it.

By Ashley

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Jan 20, 2021

I really enjoyed the first 2 instructors but I had a very difficult time following along with the 3rd person. His accent is very thick and hard to understand and follow along. read most of it as it was easier to understand

By Asia S

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May 15, 2017

Very great lectures. Had some trouble with wrong quiz answers compared to what was taught. Also has problems with the connection sometimes it would go in and out of picture. Used same internet. Most times it worked great!

By Jennifer T

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Jan 21, 2021

Very good, engaging and informative presentations. The third quiz was weird- the language in the questions didn't match the language used in the video, that was confusing. Overall, I enjoyed the course and learned a lot.

By Hernando E

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Apr 22, 2020

The course was informative, and the pace of information presented was very good.

I would have preferred a bit more specific feedback for my incorrect responses on the quizzes.

Overall a good and worthwhile use of my time.

By Mansour H

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Oct 27, 2018

it's really an interesting course. had cleared my vision of marketing and what it is.

had a lot of good incites. specially week 3-4 :

i hopped that i will learning something help me with advertising. and i did..........

By Pratik A

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Dec 18, 2022

Thank you, the University of Pennsylvania - The Wharton School, for this fantastic course. Marketing was a new topic for me to explore, and I enjoyed learning the different marketing strategies and brand positioning.

By AMDADUL H

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Sep 14, 2022

This course enhanced my perspective, I took it parallel to my ongoing courese, the cases discussed in this module helped me to analyse the application of various marketing concepts. Thanks a lot and lot of learing.

By Robyn K

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Jan 29, 2019

Good introduction. Some of the lectures were a bit complex to follow and not explained too clearly, while others, the lecturer rambled on about irrelevant stories. Generally speaking though it was a good course.

By Jonah R

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Jun 3, 2020

This course provided great foundational information, but I would have liked there to be a few more activities that actively required me to stop watching and apply the material for more than a couple of minutes.