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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,102 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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226 - 250 of 1,058 Reviews for What is Social?

By Dhanu K V

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Apr 1, 2021

The entire sessions instructed by the instructor, Mr Randy Hlavac are outstanding. I have gained a lot of ideas from this course.

By Gangga S

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Dec 17, 2021

I am very happy to get useful knowledge on the topic "what is social?" because this is a provision for me to the world of career

By Abigael C

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Dec 9, 2019

Thank you very much for the convenient and timely insight on digital marketing. I have gained new skills and hoping to add more.

By Erica D

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Feb 10, 2017

I love this course and this course has motivated me to achieve more in the coming years ahead. I will take up the entire course.

By Luiz A A E d S

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Nov 7, 2016

É um curso muito interessante que te ensina a pensar sobre a sua imagem e a da sua empresa na internet como ferramenta de marca.

By Usama M

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Sep 5, 2022

Alhamduillah I Complete Course(What is Social) in Norrthern University with high qualiied teacher and Earn Coursera Certificate

By Wasaporn R

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Sep 24, 2020

Useful and easy to understand! My favorite guest is Stan Smith. He explains things clearly and easily to understand. Recommend!

By Moustapha T

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Sep 16, 2018

to be honest i thought i wouldn't learn anything and i felt so bored but i did learn a lot thank you for such an amazing course

By Lance B

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Jul 16, 2017

Great introductory course, gave me great insight on the topic of social media. There's a great shift taking place in marketing!

By Margaret R R

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Oct 23, 2020

This has updated my knowledge about Social Marketing and enriched my conversations with the new team I'm working with at work.

By Evica A

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Oct 6, 2020

It was a good opportunity that I have learned these beneficial lessons. Social is bigger than I have thought about. Thank you.

By Ghoshit S

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Jul 20, 2020

The course was superb..! It gave good knowledge about the social media as well as the digital media advertising & marketing..!

By David T

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May 26, 2020

A+ on first MOOC as I learned a lot of techniques and other things I had not even thought of before signing up for the class.

By Li Q

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May 26, 2016

It is a very practice course - easy but informative content gives me great insight and engage my interest to the next course.

By Maria F

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Jan 8, 2016

Access to Northwestern's faculty and participation in a course geared exactly to my needs? Brilliant. I absolutely recommend.

By Sandra B

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Nov 5, 2020

It is a easy and interesting way to get a first glimpse into the world of social media. Highly recommended for any beginner!

By Damini B

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May 18, 2020

A very informative course which aims at hands-on developing your professional persona and social marketing skills. Loved it!

By David J M M

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Sep 28, 2020

Excellent tools delivered in this course, which will help me to continue developing in the labor field and in my profession

By Yeung T N

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Mar 21, 2020

The course helps me a lot to explore my view in different aspects.

And, i can make use of my time to learn more from others.

By Iveta E

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Aug 21, 2019

This one particular is not the best course, but it is just the beginning of wonderful experience in social media marketing!

By Sthefanie

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Jan 28, 2018

I have learned new concepts and tools. The schedule is perfect to combine with work, easy to learn, and excellent experts.!

By Santiago M

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Sep 19, 2020

Excelente. Comparandolo un curso, mucho mas costoso que tome en otra plataforma, este si me ha llevado a la accion so far!

By Deleted A

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Nov 30, 2017

Very informative overview of various forms of social and how they each fit in the larger world of social media marketing.

By Lisa S

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Mar 10, 2016

Excellent course! It really is delightful and fun to engage in social marketing and to have help and advice in doing so!

By Tara d J

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Aug 9, 2020

Love the instructor. This class is so practical and offers lots of tangible tips and tricks that can be used right away.