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Kursteilnehmer-Bewertung und -Feedback für What is Social? von Northwestern University

3,177 Bewertungen
819 Bewertungen

Über den Kurs

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...



Oct 07, 2016

Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.


May 13, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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226 - 250 von 800 Bewertungen für What is Social?


Sep 07, 2019

The best course i have seen online about understanding your choice of mass media communication

von Aditya C

Dec 02, 2016


von Katie M

Feb 13, 2016

Excellent information, current, videos are engaging. Great course to start the specialization.

von Janet V

Apr 18, 2016

While I learned so much, I realize that there is so much more I need to understand and grasp!

von Marcelo J A M

Jun 02, 2020

A perfect courses for everyone that to want start or just know more about of Marketing World

von Kathrin M B

Jul 24, 2018

Very valuable content, very good methodology of learning, appealing speakers, easy to follow

von Greg C

Feb 20, 2018

Great course I'm only up to week 5, but I've learn much more than I thought I would already.

von rotem l

Feb 05, 2018

a very good course with great videos and great insights

allready i see a change in my company

von Katie D

Jul 17, 2017

A great beginning course to understanding social media and marketing. I highly recommend it!

von Junaid A

May 14, 2020

Overall the course was interesting and i have earned a diverse knowledge of digital medium.

von Yu-Tien C

Sep 03, 2016

Great introduction, even I have not learned any course like this can also be good at this.

von Nadia W

Feb 09, 2016

I like that this course requires you to actually do something active instead of only theory

von Omer E

Aug 14, 2017

Great course with great professor... Just the right content for today's world of social...

von Lital P

Nov 18, 2018

a very good course- really up to date and provides the student with practical information

von Megan N

Jul 17, 2018

I thought the course was quite informative with good resources and positive interactions.

von Frank B

Sep 08, 2016

This course is highly recommended. The material is well-presented and immediately useful.

von Mary F

Dec 15, 2016

Great information. This course contains subject matter not readily available on the web.

von Kirk W

Mar 17, 2016

Simply the best online course I've ever taken. Great pace, very engaging, well designed.

von Nhu P

May 03, 2019

Really great intro course! I am excited to join the next course in this specialization.

von Shashi B K

Feb 16, 2019

everything is well illustrated and thanks to coursera to bring such universities here.

von nicola s

Nov 10, 2015

very practical. While also providing an academic explanation of new marketing concepts

von Antika E

Oct 02, 2015

Great for catching up with new trend. Knowledge is organized, well analyzed and useful.

von Raquel L

Oct 29, 2019

There has been so much great information on social media platforms, and how they work.

von Adwait d

Apr 28, 2016

Really great for organizations. But even better for professionals such as freelancers.

von Osama A

Apr 13, 2017

Vision now updated with magnificent science which i hope to be useful for my society.