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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,102 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

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426 - 450 of 1,059 Reviews for What is Social?

By Hailemariam K G

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May 12, 2019

I learned a lot about social media marketing! thanks everybody!

By jessica t

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Jan 12, 2019

Incredible!!! A must for the Social Media Marketing enthusiast!

By mohammad

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Jan 21, 2018

Very in-lighting for beginners and informative for starting up.

By Milan S

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Sep 5, 2017

learned a lot - complete lay person so I loved the step by step

By Rohan M Y

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May 26, 2020

I had great learning experience about social Media Marketing.

By David B

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Jun 18, 2017

Excelente Material y buen nivel del expositor y sus invitados.

By Khaqan A A

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Sep 13, 2021

excellent course to learn about the dynamics of social media

By Deleted A

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May 17, 2020

Wonderful learning opportunity. Learned a lot of new things!

By Dr. A K

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Jan 12, 2020

Much more valuable information one can get with this course.

By Kevin N

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Aug 20, 2018

Its a nice sneak peak into social media makes you want more!

By Sierra R

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Nov 13, 2017

Very informative introduction to Social. Professor is great!

By Muslim A

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May 31, 2016

Some amazing techniques and hands on course. A must for all.

By Owolabi V P

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Apr 9, 2021

I enjoyed the the journey of learning this high rate course

By Sohayb M B Z

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May 6, 2020

Fruitful course thank you Randy ,thanks to all instructors

By Patricia R

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Mar 26, 2018

Very useful course. I've learned new things and all useful.

By SUSANA C V

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Jul 3, 2017

I really like it. I thought Social network was everything.

By Masoud Q

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Apr 7, 2016

It's good course. give me great insight about Social Media.

By Elizabeth H

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Nov 11, 2020

Interesting Course, up to date with trends on social media

By Somanshu A

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May 11, 2020

Great foundation course for Social Media! Amazing content.

By Muhammad A Y

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Mar 31, 2019

i am very thankful to you to coursera i have learn a lot .

By Deleted A

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Oct 25, 2017

This is a great course with a lot of great strategy in it.

By Whitney

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Sep 1, 2017

Amazing course I've learned how to effectively use social!

By Sara V

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Jun 18, 2017

I'm loving this course so far. It's been very informative!

By Evan

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Oct 9, 2016

This is a really good course for baseline level informaton

By Nayeli C

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Feb 6, 2016

Excellent!! I have learned pretty much thanks to this MOOC