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Bewertung und Feedback des Lernenden für What is Social? von Northwestern University

3,991 Bewertungen

Über den Kurs

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...



6. Okt. 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.


12. Mai 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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926 - 950 von 1,035 Bewertungen für What is Social?

von Laura D

2. März 2020

fairly straightforward; not that eye-opening. :)

von Andres S

10. Dez. 2018

Its a little outdated, but its clear and concise

von Abeer A A

30. Okt. 2016

it's very beneficial and contain many references

von Evelyne K

26. Juli 2019

Great course with valuable resources and books.

von Ramziddin

30. Dez. 2017

Too broad, expecting something more narrow next


22. Mai 2020

This is a very interesting course! Well done!

von joy m

28. März 2018

Great foundational information and tools.

von Diana G

15. März 2016

Good introductory course to social media.

von Wes C

20. Apr. 2020

great information! Extremely worthwhile!

von Joshua S

18. Jan. 2018

Good stuff to be learned by this course.

von Olga S

15. Nov. 2017

I expected more knowledge to be provided

von AllenChao

29. Aug. 2016

It's a good introduction to social IMC.

von Lew K S

7. Mai 2020

Very informative! Learnt something new

von Jay H

27. Nov. 2018

Learning a lot but updates are needed

von Priyanka S

31. Aug. 2017

very well explained basic concepts.

von Nelson

17. Okt. 2017

It was a good introductory course.

von Herbert V

29. März 2017

Excellent, the best introduction!

von abuettner

21. Jan. 2016

Thank you for those great insights

von Jasee S

6. Mai 2020

i learned a lot from this course

von Paula G

9. Okt. 2015

Really enjoying this mooc so far

von Sarah Y

23. Juni 2021

Very interesting and beneficial


7. Apr. 2016


von Anne-Sophie C

24. Aug. 2020

Good content and learned a lot

von Sadek k

15. Dez. 2015

Great Introduction for Social

von Michelle E

19. Jan. 2019

Great insights and content