12. Mai 2016
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
6. Okt. 2016
Great course. Looking forward completing whole specialization.
Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
von Emma H•
9. Okt. 2016
von Bijith M•
13. Sep. 2016
von Mohamed S•
10. Juli 2020
von Akanimo D T•
3. Okt. 2018
von Joelle C S•
2. Aug. 2017
The course was not as interesting as I had hoped, although it did provide a thought-provoking introduction to social marketing with some ideas and insights I was not expecting. I found the assignments to be mostly valuable, especially the peer-graded project that let us put learned material into our own words. Unfortunately, the teacher seemed somewhat bored of the subject and was not particularly inspiring. What really bugged me was that the background behind the instructor was in constant motion - simulating live tweet updates - which was not only annoying and unnecessary, but also very distracting.
von Aqua C•
12. März 2017
It's a very basic introductory course. You can't actually expect much from this anyway. You really need to take the full course to evaluate if this is a great one. I did have learned something new but I'm not yet sure if it's useful or not. Guest speakers invited to this course do share some valuable ideas. For the main instructor, he's speaking really slow which can make you feel bored. However, it's reasonable when there is a big and varied audience on coursera because not everyone can hear a quick speech. I'm going to continue studying the course.
von Nadia B•
11. Aug. 2018
This course is relatively interesting, however there were several big issues I had with the material: the audio and video did not match up, no matter what browser and internet connection I used. Also the final exercise which is supposed to function as the metric for the rest of the course series relies on a website and service that has been disabled by the founding company for three months now (Klout). That's three months where the instructors could have updated their materials! How embarrassing!
von April S•
2. Jan. 2017
I thought this course could have been more engaging. I quickly lost interest when the second course module repeated a large amount of content from the first module--I think a better overview or editing approach could have fixed that. I also was disheartened with the "just around the corner" sales-pitch refrain in this course "in your next course, you'll have access to...". It didn't help maintain my interest in the course I was taking currently.
von Sophia D•
17. Aug. 2020
It has some interesting things to learn but overall it felt like a big advertisement for the other courses. I also felt like I already had to be working in marketing and selling something in order to do this. I would have preferred a course which felt more... theoretical, I guess? I want to learn skills that might be useful for me in the future. Currently, I'm not working in business or marketing or have my own e-shop or something.
von Kadri A•
17. Jan. 2016
The course is quite short (videos are usually only 3-7 minutes long) and therefore could be completed very quickly and/or need quite little time investment. I did not like that they do not have any written materials cause at some points they go over written slides very quickly and it is tricky to follow and understand. On the other hand, there is a lot of repeats and therefore you will understand everything in the end.
von Guilherme S•
29. Sep. 2015
Good introduction. But it feels like it is not complete. It is not much without the other courses so you either take the entire specialization or the benefits are not that big :(
I feel like the specialization courses are an artificial break to a real university class... if the university class had only the content from those videos, that would not be enough.
von Denise F•
2. Apr. 2018
Although I didn't pay for this course, I didn't feel that I walked away with learning much in this course. I learned the most by watching the other videos they had recommended (I love statistical data!). There was a lot of talk for what we will learn in other MOOC's, so I suppose this class was a general overview of what the possibilities are.
von Hanna Y•
10. Sep. 2018
While the contents of this course clearly introduce the idea of Social Media Marketing, I was a little upset that Klout which is used for determining the social media presence score which would be also used in the follow up courses for tracking the progress throughout the courses, is not available as of 25 of May, 2018.
von Fabrice L•
5. Juni 2017
I did this course for my own personal development and was slightly let down by the emphasis on being part of a firm. The final week in particular was about your 'companies' social media. Perhaps I missed this in the information about the course, if not I wish this had been made clear to me. Thank you
von Kim B•
17. Dez. 2019
I thought the course was well organized but found it difficult to apply to my actual job.
Rather than encouraging use of freeware tools, it would be good for NU to arrange for discounts or access to student editions of tools actually used in the business world (e.g. Sprout Social)
von Susan B•
10. Mai 2020
Lectures were not necessarily in a logical order. Google Plus no longer exists and is still listed in content in many places, except for one mention in one lecture.
Into to concepts is fine/good, i would have loved to hear more about real world examples.
von Muhammad W Q S•
25. Nov. 2016
Content is really insightful, however, the instructor does not really dive into the details of most things. If you are paid learner, its better to get the whole specialization if you really want to get the gist of social media marketing.
von Candace H•
22. Juli 2019
The material is old, the content is decent. However, my biggest issue is I had to "Reset My Deadline" 2 additional times waiting on assignments to get graded (as in, there was no more work for me to do). That was annoying.
von Diane M•
19. Aug. 2018
Unable to complete week 4 as no replacement tool was provided for Klout. As the material of that week is built on Klout, it makes it difficult to follow. This needs to be rebuilt using a tool that is currently available.
23. Sep. 2019
I've learned so much about the fundamentals of social media in this course despite that, I think it needs to be updated to keep up with the current social media trend/channels.
von Anoop G•
11. Okt. 2015
I would like more content from this module. It was very slow to take off, especially week one. It was easy and enjoyable though. I would have liked it to be more challenging.
von Deleted A•
12. Dez. 2015
This is a nice introduction to social media marketing with professional insight from Randy Hlavac. I felt the content was a little too basic though.
10. Dez. 2021
The beginning this course starts off way too slow. In addition, there are too many products being sold. It made me doubt the quality of the course.
von Kelsey P•
17. Aug. 2017
Love the broader insight into social media and new tools. Would really like to hear some mention of Instagram trickled through these discussions.
von Rebeca P•
12. Aug. 2020
I did't like the peer grade assignment, I lost 2 weeks for not summiting on time and it was a bit costly, but i hope the course will get better.