Chevron Left
Back to What is Social?

Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,102 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

Filter by:

1026 - 1050 of 1,058 Reviews for What is Social?

By Arthur S F

•

Oct 24, 2019

Could be more actual!

By Nasr A N M

•

Feb 6, 2016

Need more details!

By Arunima T

•

Aug 20, 2018

not updated

By Eva B B

•

Dec 6, 2020

The course was a little helpful, I think some of the suggestions and methods are outdated and the course needs to be reviewed. Still some helpful points, hope rest of the specialization will be better. Previously I had taken the Digital Media Specialization from University of Illinois, that one had much more content and new things to learn than this one.

By Alin C F

•

Jul 8, 2016

Not recommended for medium or advanced users. As the name says this is just an introduction in Social Media, so if you are already using it you don't have much to learn from this one. I look forward to the other courses from this Specialisation for more in depth content.

By Jessica H

•

Mar 22, 2021

There was a lot of fluff in this course-too much talking about what we are going to learn versus actually presenting information efficiently and effectively. The whole thing unfortunately needs a major overhaul and could be condensed into a single section.

By Caitlin K

•

Jan 30, 2024

The 2020 update feels outdated now. I also would have appreciated some younger guests to speak on new age social media platforms. TikTok was barely mentioned and is probably the biggest platform right now.

By Madhurima K

•

Apr 25, 2018

peer graded method doesn't work properly, People who are reviewing doesn't always have the same insight. personally it is not a effective way to be graded.

By Mari G

•

Mar 21, 2016

Instructor was good. Content of whole program was focused on analytics. Perhaps a better title for this course is Social Media Analytics.

By Mehak D

•

Apr 3, 2021

Not my cup of tea! This is not what I was looking for! I today's world people actually wants to learn some skills rather than history!

By Ancuta B

•

Jan 10, 2016

I wished it to be more hands on, more practical but unfortunately is like reading a book about social marketing. I am disappointed...

By oren h

•

Apr 19, 2021

it was ok. not very useful. maybe the last week had more information you can work with but that was kept to a minimum by my filling.

By Mike R

•

Dec 6, 2016

Extremely superficial. The total content in this course would make a nice introduction segment to a full course.

By Christina S

•

May 12, 2023

Informative, but I dont feel that I have much to work with after this course and still feel a bit lost.

By Yangfan W

•

Mar 23, 2016

I think the content itself is somewhat too theoretical, it does not usually apply to the reality

By Rose S

•

Aug 7, 2023

Older social class, but good for newbies to social.

By Seraj A

•

Jan 19, 2016

The content was very shallow. Not lot of hands on

By Christine a

•

Dec 12, 2015

I still don't have a grade and need help!!

By Shari W

•

Jan 19, 2021

not applicable nowadays. quite outdated

By Shiraz J

•

Jan 27, 2017

Felt somewhat light on substance.

By Wendy

•

Apr 26, 2020

too much blah blah

By UFITINEMA R M

•

Oct 5, 2020

The course was very helpful. It provided with a huge amount of skills that I will use while working on marketing. I learnt how you can define your market, how you can engage it with the right tools and channels. I also learnt about how I can get their feedback or how I know what they are talking about my business.

By JRN C

•

Sep 24, 2020

I have not been refunded my money in the 7 day trial.

I did not like it, give me back the money or I will do a great promotion of your courses on the social networks in which I am an expert, and I mean YouTube, Twitter and Facebook, I will not rest until they return the 41 euros!

By MARIA P D

•

Aug 20, 2023

This course needs to be updated. The content shows Social Media networks, i.e., Google +, no longer exist.

By Ana M d C R

•

Aug 28, 2020

I have taking it 3 times and my diploma doesnt appear and it keeps charging me :/

o need my refund