Oct 07, 2016
Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
May 13, 2016
A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
von Keith B•
Aug 14, 2019
This was a very interesting Module, but I really found it beneficial in confirming that I was on the right track with accomplishing my objectives by taking the Social Media Marketing Specialization. Through this MOOC, I was absolutely amazed at what information is available and looked forward to continuing on with the Specialization to find out what tools can be utilized to access this information.
von Luznery d C V M•
Nov 15, 2015
What is Social? It is a modern, dynamic course with relevant information about social media. I have no experience in handling social media strategies but this course inspires me to follow all its recommendations to venture into the management of social networks and create my own brand or work alongside a creative team in social media. Thanks to Instructor Randy Hlavac of Northwestern University.
Mar 13, 2016
Great course for beginners in Social Media Marketing, I found it very useful as it helps understand what actually social media are and what kind of media and trends are out there. This helped me as I could refine my business idea and start defining my social media strategy since the very beginning. It also provides know-how on tools and it helps you sign up to them so you can start right away.
von Kosaraju S A I•
Mar 03, 2019
I really enjoyed in doing this course. Such an insightful content it has. Professor have explained everything in detail, which anyone and everyone can understand. Post this course I have gained a lot of knowledge about social media marketing, content and the target group/ consumers we engage with. Thankyou for giving me such an amazing opportunity to learn so much.
von charles w•
Sep 22, 2016
This course opens up the world of social media to the learner. It will introduce you to the various types of social communities, how they form and what their purpose is. You will be introduced to the tools and concepts that you will use in subsequent courses in the specialization and eventually professionally as you begin to practice the skills learned.
von Johanna A•
Apr 07, 2016
This course has provided me high quality of contents, tips and knowledge I had miss-understood about Social Media before taking the classes. Now I feel like a kind of expert in the issue of Social and an big enthusiast in the task of "identify as specific as you can the market you really want to develop". What amazing assessment!
von Amol P•
Apr 29, 2020
the course was really Useful to find your target market. How to find your High value market, communities related to that. Where these people meet what they discuss was really informative.
It will definitely help me to grow my Business with the help of Social media.
I personally Thank Professor Randy Hlavac and Coursera team for guidance.
von Ehren M•
Feb 15, 2016
This course brought me back to my love of going to school and how much I enjoyed a professional education.
I am applying what I learned since day 1 of the course and will continue to look over the materials because I see the immediate practical use of the information provided in throughout the course.
I can't wait to start my next class.
von H. H N•
Feb 11, 2016
This was an absolutely excellent course. I began implementing what I learned into my social strategy immediately, and my Klout score jumped from below 30 to 50 within a matter of days. The professor is very good at explaining everything clearly, and the other experts he brings in really add value. I can't wait for the second course!
von Daniela F•
Dec 19, 2018
As a self-taught marketing specialist, I decided to take this specialization and course by Professor Hlavac from Northwestern University and I don't regret a thing! The knowledge I have about social media marketing is starting to be systemized and I can clearly understand some aspects of the social I had no idea where they fit.
von Deleted A•
Aug 03, 2017
I enjoyed this course especially how it forced me to tweet and socially interact, which is something I hate doing. I also appreciated some of the course requirements that asked me to sign up for social metrics like Hootsuite and Klout. I knew about them but would have never signed up if not asked to in this course. Thanks!
von Monica J M•
Jan 31, 2016
Very good class for getting my feet wet. I have the ability to tweet, post and opine in response to blog posts but I feel that for my business I need to have an understanding of Social Media. I intend to use the tools to build my professional persona and gain larger understand of Social.
Looking forward to the next MOOC.
von Chrysanthemum C•
Jul 09, 2017
Great course. The structure of the lessons and the assignments are really geared towards working you towards the ability to get the entire scope of preparing a marketing strategy. I've taken some of these courses out of order and think that the assignments really give you an effective framework to make future decisions.
von Ashley L•
Mar 08, 2016
This course was immensely helpful in how it connects students with resources and information that allow them to stay up-to-date on all things social. Instructor Hlavac gave us all of the information we might need in a way that was easy to digest as well as making sure we had the tools necessary to succeed in the course.
von Jennifer H•
Apr 02, 2017
Excellent course with logically organised content clearly presented to the student. Quizzes and assignments were fair and easy to understand and at the completion of this course I feel that I have a better understanding of social media marketing and a few new tools and skills to execute a plan in a more productive way.
von Luis M•
Dec 18, 2016
This course is a great introduction to social media, you learn things that you would never imagine and they help you to understand the basis of social media, first course is more like a general idea of "what is social?", so in order to have a full understand of how it works you will have to take all the specialization.
von Lin L•
Nov 12, 2015
Thank you very much for providing the access to this amazing course on Social topic. It helps a lot in enhancing the understanding of the definition of social and also provides multiple cool way to promote social skills. What I appreciate even more is that there are a bunch of tool kits introduced in this course.
von Clelia L•
Aug 04, 2018
I learned a lot about the importance of Social in this new digital world. Some of us already know the impact that Social Networking sites have, but ignore virtual communities. But now thanks this course, I not only focus on identifying my high value market, but also on growing my presence on virtual communities.
von Hazel M F•
Feb 13, 2016
A wonderful introduction into social media and how it can be used for promotional purposes. Prof Randy Hlavac is clear and insightful, the course content is engaging and interesting, and the assignments are meaningful. Really enjoyed doing this course and definitely considering taking up the other related MOOCs.
von Vivek S S•
Jul 06, 2020
Social means seeking or enjoying the companionship of others; friendly; sociable; gregarious. of, relating to, connected with, or suited to polite or fashionable society: a social event. living or disposed to live in companionship with others or in a community, rather than in isolation: People are social beings
von Gayle B R•
Feb 03, 2016
Helped me get my head around this inescapable part of marketing strategy and justify placing it at the center of my thinking. Even as the marketing world acknowledges social as legit, there is still a tendency at the agency level and by clients (especially finanicial service client) to treat it as an add-on.
von Jillian G•
Feb 24, 2018
Excellent course for a near-beginner in the marketing world! I have had experience with various social media platforms, but this course really opened my eyes to the full range of capabilities these channels hold! I'm very excited to continue my journey with social media marketing and grow professionally!
von Tad N•
May 08, 2020
Thank you for the great overview of Social Media. I learned a great deal about the different levels in the pyramid that will help me to target the right audience. This course showed me that there is more than throwing darts in the dark and hoping to hit something. It is a great first step of knowledge.
von Claire T•
Jan 04, 2016
I signed up for the full Social Media Marketing specialization knowing little what to expect. I am so thrilled that I did as I have learned so much already and can't wait to continue. Professor Hlavac is clearly brilliant in his field, but he is also humble, clear and encouraging. Love the class!!
von Aurora V•
Jun 08, 2020
I enjoyed the course. I learned in a very nice and easy way the basics of what is Social, I also received very useful tools and information to start building my social networks.
I want to tank professors Randy Hlavac and professor Judy Franks for sharing with us their knowledge and experience.