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Learner Reviews & Feedback for What is Social? by Northwestern University

4.6
stars
4,102 ratings

About the Course

The “What Is Social?" MOOC is for business owners, executives, and marketing professionals who want to significantly improve their abilities to grow their social strategy using effective, proven methodologies. This hands on, "how to" program won’t just tell you how to grow your professional persona using social – you will actually do it! This course is the first in the six-course specialization, Social Media Marketing: How to Profit in a Digital World. While the course can be audited for free, paid learners will receive additional content beyond the course basics. For MOOC 1, the toolkit includes a special video from Alessandro Acquisti on Big Data and a set of studies done by IBM on engagement and social marketing strategies with bottom-line profits. This course has been designed to give you the tools, insights, knowledge, and skills to immediately impact your organization. In addition, we will help you network with thought leaders in social. After completing this course, you and your organization’s staff will be able to position, engage, and grow relationships with the consumers of highest value to you. Today, we are living in a period of massive disruption. New technologies are changing the way people engage with each other and with the organizations that interest them. This course will start you on the path to growing your own social strategy using effective, proven methodologies. Additional MOOC 1 faculty include: * Judy Ungar Franks (President, The Marketing Democracy, Ltd. & Lecturer, Medill Integrated Marketing Communications, Northwestern)...

Top reviews

FF

Oct 6, 2016

Great course. Looking forward completing whole specialization.

Additionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.

CC

May 12, 2016

A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.

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526 - 550 of 1,058 Reviews for What is Social?

By catalina G C

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Oct 5, 2020

A good overview with interesting insights.

By MAYUR H

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Mar 6, 2019

very helful an great learning exprience!!!

By Ewa M

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Mar 25, 2018

The course is very interesting ans useful.

By Charlette T

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May 11, 2017

I'm excited to complete the entire course!

By Ivy N

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Sep 17, 2021

Very insightful, interesting and helpful!

By KT

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Jan 27, 2019

A good mix of information from the start.

By Mounir R

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Jan 22, 2017

i like this Course it boost my knowledge

By Muhammad A

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Mar 8, 2022

An interesting and knowledge able course

By CARLOS R M M

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Aug 26, 2020

Conceptos muy interesantes y aplicables!

By Marina K

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Aug 1, 2019

very informative and easy to understand.

By Roselyn B E

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Sep 3, 2018

I LEARNT SO MUCH FROM THIS COURSE PEOPLE

By Svitlana M

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May 26, 2018

It was very interesting and educational.

By shalabh g

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Dec 14, 2017

A great course for introductory purpose.

By Gabriela M

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Nov 22, 2017

Excelent topics, well explained. AMAZING

By Pierluigi B

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Oct 31, 2016

Highly formative and interesting course!

By Violet Z

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Jun 11, 2016

Nice introduction to Social Media Course

By Samantha C

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Feb 24, 2016

SO much valuable information. Thank you!

By Kehryse J

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Jan 3, 2016

Insightful! Can't wait for the next one!

By Samuel M

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Jul 25, 2020

Great content and really well explained

By Tianzi Z

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Oct 4, 2018

very good intro class for social media!

By Zhao R (

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Oct 5, 2017

Very useful to look at social marketing

By Juan R

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Oct 18, 2016

Excellent! easy to follow and engaging!

By Anthony U

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Feb 25, 2016

Great introduction to social marketing!

By fcastilloch

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Mar 17, 2021

Amazing course, professors and guests.

By Raunaq K

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May 28, 2020

Great course with vast ground covered.