A really great introduction to Social Media Marketing and an opportunity to gain access to really useful tools that make me competitive in the job market. Very excited to begin MOOC 2 of this program.
Great course. Looking forward completing whole specialization.\n\nAdditionally, the course shares and recommends tools which are helpful if you are doing social media marketing or eager to become one.
von Tad N•
Thank you for the great overview of Social Media. I learned a great deal about the different levels in the pyramid that will help me to target the right audience. This course showed me that there is more than throwing darts in the dark and hoping to hit something. It is a great first step of knowledge.
von Claire T•
I signed up for the full Social Media Marketing specialization knowing little what to expect. I am so thrilled that I did as I have learned so much already and can't wait to continue. Professor Hlavac is clearly brilliant in his field, but he is also humble, clear and encouraging. Love the class!!
von Aurora V•
I enjoyed the course. I learned in a very nice and easy way the basics of what is Social, I also received very useful tools and information to start building my social networks.
I want to tank professors Randy Hlavac and professor Judy Franks for sharing with us their knowledge and experience.
von Janene N•
As a social media user and new to marketing in this area, this course offered a great "get started" overview and actionable steps to start working on a plan to reach my high value market. I would recommend this course, particularly the paid version, highly. It's worth the investment so far.
I feel really grateful that i have the chance to be one of the student on this site, and i think this course have positive effect on my life and people around me, i decided to make it more useful to benefit not only myself but also the society. Thank you again! and BEST WISHES to Coursera!
von Vikas D•
An exhaustive introduction to the world of social! The course builds on the basic understanding of social media and platforms that one has by virtue of being part of a social network.
The insights on the trends, the numbers and the evolution of the social world are indeed, very enlightening!
von Od S•
This is a very powerful tool to start in social media marketing. This course gave me some tools and knowledge about the high value market and the sites they are interesting in. It´s so important to know the value of influencers and how to use them to promote your product. thanks very much.
von Victoria A•
I think that MOOC 1 offers an excellent framework for Social, even for those who are rather new to the concept of using it as a tool, whether for personal or corporate branding. Also, it's a good set up for the succeeding MOOCs where students are taken deeper into the realm of social.
von John W•
I really feel privileged to be able to take these high quality course on line. They are a great help to an additional role I have been given at work (taking on marketing for a small business). Thank you for making this available and doing such high quality content and presentation.
von Frances P•
Excellent course and resources. For those you don't know much about social media, it explains what it is and the importance of it. For those who use social media, it helps put everything into perspective so we can understand the important role it plays in marketing strategies.
von Supratim B•
It's a great introduction to the world of social. It provides a sound theoretical base and the best part provides actionable inputs for enhancing your online professional persona.
Recommended to candidates who want to understand social and its effectiveness as a marketing tool!
von TINA Z•
I really enjoyed this class. It was a terrific introduction to social media and has provided me a strong foundation to keep moving through the remainder of the Social Media Specialty. I look forward to learning more in-depth information as I move through the remaining MOOTS.
von Michelle S•
This was a very nice overview of the components of Social Media. Although I knew a lot of it already, there were some wonderful gems of information and an introduction to tools with which I was not yet familiar. Thank you for a wonderful intro! Definitely worth my time.
von Laura R•
Un curso excelente, con un muy buen docente, el contenido es de calidad, las explicaciones son claras y concisas y los ejemplos son adaptados a casos reales, ademas las herramientas que se aprenden a usar son muy útiles y completas. Estoy muy satisfecha con el curso.
von Ma. E•
I t is a good course to learn the basics about social media and how important is to develop your persona in social media. Here you don't learn what you think you know, you really get more information about the importance of social media in this generation.
von Oscar S•
The instructor is top notch, the professionals invited are the best in their speciality. The structure and content deliver the purpose.
I am honestly very excited to have found this opportunity to retool myself professionally, and open doors for a better future.
von Carlene B•
The flow and content of this course is fantastic. It's engaging, thought-provoking and really keeps your interest throughout.
It is evident that the course leaders have a real passion for this subject and it's an infectious trait for the learners too.
von Dezzy U•
I am not sure what i thought when i registered for this course. but I have learned a lot of new information. More importantly, I am glad I am being made to do the assignment. Its making me think and act, which is a step beyond what I I had imagined.
von Nina B•
I really liked this course, because it covered all the necessary basics one needs to be familiar with in order to start getting involved with social media marketing!
Professor Randy Hlavac is a very good lecturer and explains concepts really well :)
von Mohit M•
immensely insightful and beautifully put together.The only thing i found lagging is the fact that the course doesn't have enough peer graded assignments on offer or quizzes for that matter which makes it a little less challenging and competitive.
von Matt S•
Really great information made easy to digest. This MOOC is full of useful insights into the world of social and what is means to marketing. Really worth the time for anyone trying to make a social presence for their business or other venture!
von Jose C S•
The course communicates very clearly its intent to help students build marketable business skills and they do not under-perform. It also stimulated me to stay with the multi-course program which is something that I had not seen in other MOOCs.
von Christiana O A•
I had such an amazing time throughout MOOC1, Socials. The Facilitators have been so helpful in breaking down what the course entails. Thanks to Prof. Randy Hlavac and Prof. Judy Ungar Franks for everything, including other Guest Facilitators.
von Anthony H•
A fantastic introduction into social networks and virtual communities! The Internet neophyte can begin with very little intimidation and come out with a larger picture on how information and content value is processed among online communities
von JIA S•
for a beginning level of marketer, I found this course very helpful. It game me a general idea about social media and resource collecting method. I will recommend this course to anyone who want to learn social media marketing systematically.