Next, we will try a behavioral question. And so, YouTube traffic went down by 5%. How would you report this issue to the CEO? >> I would probably want to understand some some of the characteristics of where that traffic went down. I'd probably want to look at if there is any trends around viewer demographics, that would be sort of the first place I would look. The same place I would look in and see whether or not that decline was any particular area. Was there a particular category of content that declined? And I'd look at some of the other characteristics of the content. It could be a category, it could be certain content that has hit a certain age. So maybe we have content that is or aged out in certain areas. I would probably want to understand if there are themes, for instance, in some cases, we might have a current social issue going on that could cause some content to be less interesting or less relevant. And I would also want to try and look at what would be sort of current events to see if there was some correlation there. But in all three cases, I would attempt to sort of look at it to multiple different lenses to try and really understand where the decline came from in order to really explain the decline. And then obviously as a consequence of that, I'd want to look at where can we make changes in order to make up for that decline. Now, that may be that we have to over index in another area that we see some stronger growth in. Potentially move toward different kinds of content there. It may also be that in some cases with content, that we have to do some things to sort of reinvigorate interest. And so I would look at a couple of different angles to figure out. Do I make it up within the area that I'm declining in? Ar do I find other areas that are strong and try to index in those areas to make up for that loss? >> Understood, how would you report this to the CEO? So assume that you identify your root cause, right? So pretend I'm the CEO, what would you tell me? I would probably tell you Nancy, when we look for our regular reporting, we're seeing a decline in a particular area. We think that this is based on certain criteria that we've analyzed. And we've come to some conclusions about that. Again, based on some of the things I've already shared and then I would, then propose, what are some of the things that we're going to do in order to pivot the business or adjust the business in order to address those gaps. Now if in the analysis, it looked like there was a trend that was emerging, I would probably also talk about the fact that I think there's a trend that we need to sort of stay on top of that it wasn't an anomalous And so trying to put the right kind of measures in place in order to capture that trend as it's moving time over time. And so we're going to watch it closely. We're going to see whether or not this is a one time event, or whether this is the beginning of a trend. And we're going to move quickly to pivot two areas where we can make up for that loss in order to make sure that we're driving right amount of traffic, the right amount of revenue and the right amount of viewership. >> Yeah, I really like that answer in terms of how you frame the response. One piece of feedback for you is that I think when we talked about why The declining traffic, you sort of jumped head first or feet first into root causing. And so that's okay, I think that's a common phenomenon with many interview candidates. And so Google does do these tricks in their questions, which is they'll tell you what happened, right and as PMS, as problem solvers, we tend to have you know that this just urge right to immediately jump in. But I think we also have to consider what is the question asking, which is how would you report to the CEO. So, I think for a ten out of ten answer, it would be, hey, I would first describe the situation, then I would describe cause. Then I would describe my recommendations and also how we measure success going towards that recommendation. So just said, heads up, but I think you did really solid in terms of laying out the report. >> Okay thank you. Cool, so another portion that is really important for Google pm interviews is actually the product design portion. So this is not so much as you know, can you put together a pretty mock because I certainly can't right? Right and somehow I made it through. So this is more about product design thinking of can you put yourselves in the shoes of a user of this product to think about what their top needs are and if you can meet their needs. So common gripe I have with airports is that they're inefficient. And so if you were a pm of let's say, Google airports, if there was such a product, how would you change and how would you make them more efficient >> I think airports are an interesting challenge, because people have two activities that they're really fundamentally engaged in. One is either the arrival or departure of a flight. And the other is the dwell time, the time they have where they're waiting for those things to happen. So, what I would probably want to focus on is what are some of the some of the common patterns that I see customers follow when they go into airports like for instance, what percentage of them are coming in and going directly to a flight versus What percentage are coming in coming early, possibly dining, possibly doing some some wait time. And so I would want to I would want to sort of model those two personas to understand a little bit about their behaviors and what's important to them. I would then likely want to do some testing and experimentation to see with whether or not I could create for instance for those who want to go directly to a flight and are not really terribly interested in going through food courts. I probably experiment test with a fast path that would take them directly to a particular flight or a particular gate quickly, so that they're not distracted with things that they find irrelevant. For the ones that do have a greater interest in perhaps shopping or dining. I would then also experiment what what happens with putting them in that fast path versus putting them in a pathway that takes them through the dining. Do they, for instance go through the fast path and then track backwards. I want to look at sort of what the general behaviors were and then I would optimize their pathways through the airport in order to try and meet it, at least those two types of persona needs. I might find that there's some sub persona needs. But in general, I think that those would be the ones that I would look for first. >> Awesome, Now I really like the fact that you started off with actually differentiating between two personas. So folks who seem like they're on a tight schedule, in a hurry, need to get from point A to point B as a crow flies, versus the other group of people who are maybe too cheap for airline lounges, just kidding, who want to actually look at stores or maybe shop duty free, get that right? And so how do you then design your product if it were Google airports, right for those user types? And so for students, we covered user personas and also user journey mapping during this course. So if you have questions around Bob's answer, I would highly suggest you go review that course material. Awesome!
