No problem, well, let's start with Yahoo. Why do you think Yahoo eventually went away or is no longer as relevant? >> I think Yahoo generally got so let me rephrase, so I think Yahoo is a good example of a company that actually started out with a core idea and a core product and it did a good job with it. It developed a lot of customer loyalty and a lot of success. I think what happened is, when you look at over time how they diversified into different areas, they really moved away from what was some of their original core competency into areas around content development, some of the other things and they tended, they tended to dilute their overall value. And in diluting their overall value they really lost sight of what their true North was going to be and then how to continue to innovate and build reoccurring customer depth with that core value. Which originally centered around email and around their email business as they started getting into other businesses. It really caused them to spread sort of their researches very thin, and in some areas, they were successful in some businesses, but they did it at the expense of some of their core business. And over time, as the core business went away, the relevance to how they drew customers in, how they were going to bring more customers into that ecosystem, became undermined. And so, as a consequence, for instance, they had a great asset and Yahoo Finance. But, they couldn't continue to feed the engine with new customers or new users coming in because, the underlying engine of how they acquired those customers had gone away. And so, in that case, they diluted against their primary value. >> And so if you were their head of marketing or CMO, what would you have done differently? >> I would have done one key thing which is I would have wanted to identify based on what our core value has been, or where we started, is that still our core value or do we need to pivot as a company to a different core value? Because the underlying premise would always be what's my customer acquisition strategy? How am I acquiring customers? How am I holding on to customers? How am I continuing to service them? If the business had shifted away from the traditional business I was in, then what I would have done is I would have identified that shift I would have pivoted to the new business. And I would very quickly have discarded the piece that was no longer relevant to the business and I would have found partnerships to do that so that it would partnered with other other individuals. I think in the Yahoo case, they sort of held on to all of the assets, and they let one sort of declined while they were trying to build the other. And I think as a result they became too diluted across those things. I would have pivoted to a one core thing that either was still our core value, or the new core value. And then I would have found a way to exit out of other parts of the business or to find companies that could take on that part of the business in order to let me focus on a core value that was going to be high revenue gain for me. >> That's awesome, so thank you for explaining that in those terms. And definitely, we cover this in our course of what our KPI is, what our true north, how does a company stay focused on, let's say, building a moat and staying competitive. because to Bob's point that's how I think Yahoo lost some of his competitive edge because the original core product was very successful in terms of being very much ahead of its time for a search engine, for a browser, and so on so forth. So I think today on actually the most fun part of a Google interview is Bob have you ever heard of Googliness? >> I have heard of Googliness. But I've only heard the word and I couldn't tell you what the definition is other than to say you're probably, have some attribute of loving the product, and loving what the product does for you and being deeply passionate about it. >> For sure, and those are definitely key aspects of being Googly. So Googliness is actually a term that when we interview or when I used to interview for Google candidates, actually is applied across different roles. So you can be a Googly Google Suite software engineer, you could also be a Googly Product Manager, you could be a Googly marketer, so on so forth. So there's not really one definition of what is Googliness. A lot of different people, if you ask at people at Google will have their own interpretation. But if I could summarize it would be, if you were stuck in an airport with someone for over six hours, and there were no one else around, would you still want to hang out with that person afterwards? And so it's very much without defining it as culture fit or environmental fit a, would you belong or would you thrive and be happy within Google. So on that sense right, one of the actually is a real interview question that I was asked which is Bob, if I go to one of the top people who don't like you, what would they say about you, to me? The typing doesn't like me. They would probably tell you that they, don't like the fact that I have deep passion around certain things and can talk about them for hours. So whether it's wood working, or working on cars, or scuba diving, I can go on about it for hours. And I think what would they would probably say is, it's not a topic I'm interested in, and I'm tired of hearing him talk about it. >> Awesome, well, thank you, Bob, so much for sitting through this exercise. One question I didn't ask you before is can you tell me what you currently do? I assume you're a product manager, and also what products do you work on? >> Thank you Nancy, well, I'm currently a senior product manager at Amazon in the AWS business. I'm particularly focused in the area of customer modernization because I have a tremendous passion around customers building new top-line growth, with cloud architectures and cloud economics. My particular speciality is a topic that I can go on for a long time about, which is software developers. They are a passion to me, I've studied them for probably going on ten years, and it's one customer behavior that I know probably as well as I know my own social security number. >> Wow, that's awesome is it public or can you share information about what you're working on, or will we have to wait in trepidation for when it becomes announced. >> Well, let's just say that what I'm focused on is making sure that my customer, the software developer, is well-known, well-understood, and has an amazing experience on the AWS platform. >> That's awesome, well thank you so much, Bob, for your time, and if you'd like to follow Bob or his writings, here are his socials. >> Thank you very much, Nancy.
