Introduction to positioning

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Kompetenzen, die Sie erwerben

Advertising, Logo, Brand, Brand Identity

Bewertungen

4.7 (485 Bewertungen)

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JB

20. Dez. 2020

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This was such a great experience! The course was challenging but taught me so much about things that I knew of but couldn't articulate. I'm for sure continuing on the to the next one.

AZ

26. Sep. 2020

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I am very helped by the learing method of this class, it's such a new sight for me to learn things. I am happy to learing this Brand Identity and Strategy class from ie University :)

Aus der Unterrichtseinheit

DEFINING THE VALUE

In module 2, students will learn what positioning is and how they can use positioning statements to attract consumers to their brand. They will learn what a good and bad positioning statement is and how they can build a strong perceptual map.

Unterrichtet von

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    MARÍA EIZAGUIRRE DIÉGUEZ

    Marketing & Branding Professor

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