Intro to the World of Brand Personality Analysis

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4.6 (56 ratings)
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SF

Dec 20, 2018

I learned a lot! thanks Brian Hallett for such a great course.

CM

Apr 11, 2019

Great course, very informative and a lot of fun too!

Aus der Unterrichtseinheit
The Brand Analysis
In week 2 Brian will explain how to conduct a Brand Personality Analysis, which is what you will use to continue building your creative pitch. You will learn how to distinguish the values of a particular brand and how to develop a Brand Positioning Statement.

Unterrichtet von

  • Brian Hallett

    Brian Hallett

    Visual Communication and Branded Content Professor

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