[MUSIC] Welcome to the cloud industry 101 course, part of the cloud of central's module. My name is Kevin Johnson, I lead the intel, cloud technology solution sales team, and I'm going to walk you through the fundamentals of cloud just the insight really, of the cloud industry. We're going to walk through some of the evolution of cloud, the cloud industry players and and suppliers, cloud definitions and terminology, value of moving to a cloud model, a bit about the market and then why are you taking this course and why is this course for you? We talk about that, alright. First, the word of how intel is investing to really help make the evolution of cloud blossom. Clarification is here, whether it's fixed function to elastic function to a complete cloud native, it is here, and it's happening in a large way. The new reality is cloud and it's happening. Intel is here to meet the customer needs, we're actually bringing to bear investment products, technologies and direction of strategy and support for cloud and the cloud build out it's happening. And from intel we're offering very purpose built product and product portfolio for this. Really unparalleled in scale and investment that we've ever done in the past. So this is pretty exciting times for us, we are investing large and the evolution of cloud is being enabled and pushed and promoted by the investments that we're making from intel Corporation. The cloud service provider industry is very, very robust. It is maturing and there's players here that we're going to talk about here first in the customers and then we'll talk about the enabling suppliers. So first, the word on the top companies, these top companies are really the top 10 innovators and producers of product solutions around cloud. And that's true whether it's a digital service for consumer or business and it's true if it's a cloud service for business, government and consumers startups. Amazon of course is a retailer but they branched and took AWS to a great new direction for cloud services. One of the first to get into what's called elastic cloud service. Alibaba out of China, of course, in Ali cloud, similar model, different parts of the of the regions and the geos going global as well. Now, you might say, well why is Apple or or Facebook on here? These are digital services companies that use the fundamentals of cloud infrastructure. And that means something because it's similar and compute storage and network and the ability to elastic scale, to bundle, to manage service, to put it all together using that for their own internal developers or for third-party developers. The digital service companies are large. They're a large part of the top accounts and they're a large part of the wider cloud industry. And you can see the names on the left there, the top cloud companies. These are just the the beginning of a large cloud industry, but the major ones driving investment, innovation and service offerings out to the market. Now, the wider cloud industry is important for us and the wider industry as well. These are companies that are innovative in their own way like Salesforce.com innovation around CRM for business service. Think of that as a SaaS. We learn about that in a minute. And many of the other names. There's thousands of them, but for us, this is enterprise moving to cloud, this is also cloud services for enterprise. This is what we call the next wave cloud segment and the focus that we have on them to grow them up into their maximum potential. Again, it also includes many different parts of the industry, like telecommunications, digital services and true cloud service providers as well. So it's very interesting as we continue to grow together with this business. Now, the cloud ecosystem. There's four main categories I'm going to talk about during this course. Cloud industry forums, these are the these are the industry forums and committees and working groups that bring standardization and openness to the cloud in order to allow it to grow and blossom. The cloud Native Computing Foundation, the Open Compute Project, the Open Data Center Alliance, OPNFV. All of these bring elements of standardization and openness so the industry can innovate and grow faster. The global system integrators. The next column, these are the constructors of cloud services, their hands on known and application making proposals, here's how it can work. These are the ones that actually nut and bolt things together. They put pieces together to make an application work. The software providers, these are some of the traditional enterprise software providers and a new blossoming open source or licensed community of innovators for software. Whether it's an OS set of software, a middleware or an application or database is there, they're wide and in many, many. So these are just a few examples of the many but the software providers have transitioned their business model or it's a new business model for them moving into cloud and supplying cloud. This is also true for tools and it's also true for the development environment they bring along with their application or OS. System providers, these are tried trusted customers. We as a supplier to all of these. These are the companies that bring the system infrastructure together for cloud, whether it's a system, a storage, a compute system, a storage system or the full rock. These companies provide the whole value add within rack, the pod, the data center as the business grows. Dell, HPE, Supermicro, Huawei, Lenovo, Inspires, Cisco, Hive, H3C Quanta, ZT Systems and many, many more. These are just a few examples and I shout them out because these are our direct customers for much of our direct product and technologies going into the cloud business. We value them, appreciate them and continue to grow with them. Now, cloud computing definition. This is very important. This is the on demand remote availability of compute storage and network resources. And it's really deployed on demand for you. It's subscribed for you as you needed to develop an application or for an end user to use that application. Next, there's three types of service models around this, starting with infrastructure as a service and building up. Infrastructure as a services is basically the bare system or VMS and cores subscribed for an application. And applications are built upon that. Platform as a service brings a bit more part of the value stack OS and some middleware to that. And then software as a service is really the application hosted remotely. The full application, not really looking beneath and seeing the system. Now, there's four main use models that are important. There's the public cloud and that is all hosted systems. There's a private cloud which is the on premise or co-lo systems typically inside a firewall. There's the hybrid cloud, which brings the combination together and then there's multi cloud, which is a multitude of cloud service offerings or companies bringing new service value typically two or more external cloud service providers. You can see in the diagram on the right, down in the bottom the cloud spectrum, the public on the left and the private on the right brings those together. In a hybrid and multi-cloud approach as you choose for your IT and business model. The cloud really brings applications, platforms and infrastructure to bear on demand, and that's the bottom line. Cloud terminology essentials. We're going to go slowly through this because this is important grounding. You can read the definition, but I'm going to add some color as we go. First cloud services. This is actually the multibillion dollar service industry today for cloud and growing to the trillion dollar of services over the next decade. This is really the ability to bring an application to you in a remote hosted set of resources. Cloud native continues to build that integrated value with components of cloud integrated around. Whether that's well-architected compute storage and network for a database application or a container application or security application. It is cloud native tightly bundled together with those services. The cloud instance. This is the jewel of the cloud. This is actually how cloud service work gets done. It is a bundle of compute storage and network resources running virtually. It is the instance of a compute storage and network resource working for you. And this is what you subscribe to in an IaaS and Paas environment. Elastic cloud this is truly just what it means. You can scale up with services in the cloud, you can scale down, you can have that variable model brought to you and it's can be in AWS to speak auto scaling. So you can set up your limits and your potential for elastic cloud, it's brought to you. Cloud migration. This is truly what it means. This is you have an applications to migrate or you're migrating from one cloud vendor to another or you're migrating into a hybrid model. This is truly migration and this is a large part of the SI business value. Is bringing that architecture bringing that implementation and execution of that, testing it and trying that and bring it together. Cloud terminology essentials. Cloud compute is the essential of cloud. This is how the work and the workloads get done. Bare metal VM, containers function as a service. Let's quickly wipe through this. So bare metal. This is essentially the system itself, the server system. It's an IP address into a bare system and you bring everything. you bring the OS, you load the middle where you install the application and it's yours and you're basically subscribing to the system itself, the full system or a set of systems. VM and instances VMs virtual machines are a petition of the hardware and a petition of the hardware and system in its entirety. This is called an instance in the cloud domain. This is essentially the ability to take a snapshot of the system. The software allows you to use part of the host server rent that for your application. You can put your own OS on it, you can put your middleware on it and you can put your application on it. And typically there's one VM per thread and then there's two VMS per core. So that's typically the math and then you can build that up based on the number of cores in the system and so forth. Containers, Containers, a standardized unit of software. It's a new model. There's the monolithic application and then there's the containers sliced up on the application. It's lightweight standalone execute herbal and the software is really brought to you in the runtime code by the orchestrator Kubernetes in order to come together doing the processing. And then bring the output from a containerized system. It's typically more efficient using the infrastructure. Now function as a service. This is truly using microservices on compute resources also called Serverless brought to you to do specific application functions. It's much more, hey, I just want to do this part of an accounting package and it gets sliced into a micro service and then it computes and then brings an results back to you. This is the new model of compute over the last few years. Three more things software defined. This is the ability to use, software defined the functions of the system. Typically here it's software defined infrastructure, software defined networking, software defined storage gives you a lot more flexibility using your hardware, with the software controlling the hardware. APIs, Application, programming interface, remembering back to the standards in the forums, bodies. This is the API standardization across applications. This is the ability for one application to talk to another, the stability for one service provider to talk to another. And this really brings common programming interfaces together in order to be more innovative or be more easy and user friendly. And last open source. This is the ability to use software whether it's an OS a set of software or middleware or even application. Software or function software in an open source way. Its source code freely available to you. Typically what you have to do is bring your innovation back into the kernel or to the code base itself and open sources. I mentioned this here because open source is the foundation of cloud software in a great extent. This is how innovation happens in a large way and how the growth of cloud services continues to move forward. Cloud stacks and use models. There's four main definitions here we're going to talk through and this diagram allows you to see how the pieces come together in the different models. First on the left, private cloud that's either on premise or in co location. You own everything from the system all the way through the application and data. IaaS infrastructure as a service. The system is provided by the service provider. You bring the OS middleware, run times, application and data. Platform as a service PaaS. A bit more of the value chain is provided by the cloud service provider. OS typically the middleware and some of the runtime you bring again the application and the data. And the last one SaaS this is a subscription model, whether it's an accounting package of CRM package, a security package, what not? This is a subscribed package for you as you take a look at your needs and maybe you're not developing but maybe you're subscribing applications into your IT. Or your government or your startup domain. Again private cloud IaaS, PaaS and SaaS these are fundamental and you'll see this diagram throughout the level one courses. So why cloud traditional infrastructure is limiting in many ways. So whether it's on premise public hybrid or multi cloud, what's the opportunity, what's the transition or migration opportunity and why would you do this? And this is why cloud. So traditional IT data centers and equipment have a significant capital and operating costs. That goes without saying it's true for the cloud infrastructure but it's advertised in a different way than a traditional IT. Enterprise owned set of equipment. Next if you go across on the top is there's long lead times if you want to add capacity and that goes without saying, what do you buy, is it still available? Procure it, get it in, set it up. All that goes to play then hey if you want to reach more customers globally, the global expansion and scale is limiting. We'll talk about how that is, so cloud coming up and then if you want the best practices in the industry, you have to invest in themselves. And the last. And what we're looking at here is typically the ever evolving best operating backup disaster recovery, security data components, computer components, network components is typically today within cloud. And that's a big statement. That is a big statement because if you want to be leading edge in your enterprise, your government application or even your startup you want the best practices along with the best products. And the best practices are now seemingly transitioning to the cloud industry. And a lot of that's been published in white papers and many, many other places, industry forms and such. What's difficult here is it to keep up with ever changing technology and then have a skilled personnel to do that for you? That is an important consideration where you invest your resources. Now, the bottom line here is clouds, a new operating model and it's being fundamental to how companies will transition and drive their operations in the new digital economy. This is fundamental to the transformation. And propositions that are in the business today. Here in the Cloud Industry 101 course, this is the migration pattern we continue to see. So we're sharing this with you. You can see here in these two charts, and this is specifically for enterprise cloud adoption and then first consideration of enterprise applications. That the use of cloud continues to grow in a large way and traditional use of compute and storage and network continues to decline. So, you see here and this goes without saying, you can see the numbers, you see that there's a pattern of continued cloud adoption and that's true. And if you're a DevOps team, a development team, application development team the first consideration now is with cloud. Can I buy it from cloud as a subscription or can I develop it on the cloud resources? That is really really a key consideration. And you can see the adoption of that mindset continues to grow with cloud. That is a key thing to remember as you're thinking, well, why does all this matters. Well, your customer thinks it matters and there's investment in this direction and this trend. I'm reading the headline here, robust cloud services growth drives cloud infrastructure demand. That goes without saying, but that demand and the growth that we see on the top line digital retail, digital media, digital advertising and more really are landing on cloud infrastructure today. Which is creating a need and an innovation for larger scale in larger capability and the growth in these areas are helping to grow the overall cloud services, infrastructure capability. Enterprise benefits from that, government startups and many other applications benefit from that. But cloud services continue to be buoyed and grown by the digital services industry. Now, cloud services themselves are growing in their own right. And the innovation ties together, whether it's elastic compute, robust memory and storage capabilities and networking, autonomousness of management of your system and your system resources, security, governance,many other things are growing together with digital service and enterprise service capability and demand. It's an exciting time here. We see a lot of investment going into cloud infrastructure because of this. Now, who's who? Consultants, SIs, and now CSPs are the new influencers. Being the new influencers, CSPs have a new set of relevancy and a new cloud brought to the discussions at enterprise. They're seen as, hey, I've done this, I can scale. I have best practices. And there at the table conversing with enterprises- your customers and our partners' customers. So, for intel, as trusted advisors to the industry, we need to be skilled, capable, competent and relevant within this discussion. This is the important discussion for the next decade of where do I land my applications? What's my development environment? What's my development process? What's my landing zone? How can I change my landing zones in the cloud? What's my governance model? Those are the key questions, and many more, that are coming to the enterprise. The new relevant advisers are now at the table, the CSPs. We, as trusted advisors from intel, and our partners, we want to be at that table, relevant with cloud knowledge. This is the purpose of the Intel Cloud.U curriculum. In summary, a monumental shift is happening in technology and use of technology in business and the industry today. We see it, you're going to learn about it, it is happening and it's important enterprise governments startups, consumers- they have many compelling reasons to utilize cloud. We'll learn about that and we'll learn about the what ,and why and where that lands. And this is true for on premise and this is also true for public cloud infrastructure capability. Last, this industry is just growing, it requires knowledge and skills to be influential, to be relevant, and to maximize your impact for customers and for intel corporation. We truly are on a very exciting journey here. Thank you for taking it with us. In closing, this is you as a world class influencer, Intel Cloud.U brings you the curriculum to skill yourself up on cloud and many other topics. We really want you to embrace learning through this. And it's the ability to make you relevant, capable, competent and an influencer in your own right, as a professional working with us in cloud. Thank you
