Course Summary - Managing Your Content | Coursera

Course Summary

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The Strategy of Content Marketing

University of California, Davis

4.5 (3,871 Bewertungen)

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390.000 Teilnehmer angemeldet

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This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

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Kompetenzen, die Sie erwerben

Management, Content Marketing, Copywriting, Writing

Bewertungen

4.5 (3,871 Bewertungen)

5 stars
69,38 %
4 stars
20,74 %
3 stars
5,42 %
2 stars
1,80 %
1 star
2,63 %

ID

13. Dez. 2020

I'd like to recommend this course as it was instrumental in providing for me the necessary push to shift industries. The course content was well thought-of, clear, easy to absorb and very interesting.

JC

25. Mai 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

Aus der Unterrichtseinheit

Managing Your Content

For this module, you should look at it as an added bonus of content. This module will have you examine the role ethics play in successful organizations. You will be able to manage not only your content, but how you should manage yourself as a professional and practice good ethics. You will be able to establish ethical and professional guidelines for content marketing and be able to build a relationship with your organizations legal team to help guide you against plagiarism and copyright laws. You will be introduced to the world of metrics for content marketers and identify and analyze which metrics you should pay special attention to. The final lessons will focus on opportunities for new media and platforms for your content. You will be able to discuss how to get better audio and video qualities through structuring and scripting multimedia content. You will also identify various kinds of multimedia content.

Course Summary2:43

Unterrichtet von

Sonia Simone
Chief Content Officer

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