[MUSIC] Congratulations, you made it through the course. And all the materials and activities to get you moving as a content marketer. We have covered a lot of topics in our time together. Including why you should build your own professional brand, and have your own content displayed in your own website. Brian Clark and I walked you through the 7A framework, which really talked about how your content should be and act, and what it should do. Remember, you need to write with agility and be authentic. You need to grab your audience's attention and get them to take action. You need to expand your network to ensure you establish yourself with authority to the right audience. In the third module, Brian and I took you through the audience journey, and how you should map their journey when crafting a content marketing strategy. You'll have a leg up on your competitors if you develop an empathy map, and apply that to an experience map. When you have these things in place, you'll be able to write meaningful and fascinating content that will boost your audience, buyers, sales, leads, whatever your goal might be. Strategic types of content was the topic of discussion for the fourth module. Brian and I again went with an A-theme and discussed the four types of content you should have on your site. From attractive content that looks great visually, think images that will attract attention. But you need to make your content stand for something if you want to stay ahead of your competitors. Your content can no longer focus on solving a problem or satisfy a desire. You have to help your audience believe before they are going to be able to do business with you. Once you've obtained their attention and convinced them that you're worth trusting, you must make an audience take action and view you as an authority. Without those last two pieces, you're probably not going to grow your business well. [MUSIC] And in the final module of this course, I talked about managing your content. Basically, how you should present yourself as a writer and as a human being, when you think about your ethics and professionalism, and those of your employer or clients. I invited Jessica Frick to dive into the metrics of our content and help you figure out what data you should be paying attention to. And finally, we discussed multimedia content and how you should have a variety of content in your arsenal. I really hope you found this course insightful, and the tips and strategies useful for growing your profession as content marketer. On behalf of UC Davis Extension and those at Copyblogger and Rainmaker Digital, I wish you good luck on your journey. And always continue to view the world as potential content. Until next time. [MUSIC]