Hey, everyone, welcome to industrial design. Industrial design is one of my favorite topics. Because we take a look at the aesthetics and color and ergonomics of different items. That previously we only just bought for utility and functionality. But now we can buy also for enjoyment so that it brings us joy when we use them. So it is industrial design. It's where we take a look at being able to have something that is ergonomic, and it's quickly pleasing. But industrial design came out of the notion. That something doesn't have to reach its full expiration in its utility in order for it to be replaced. This was a huge shift from previous sorts of mentality and consumer behavior where people would buy a tool. And use it until it was broken, done, depleted, no longer useful then it could be discarded and replaced. Consumer behavior in the early 1900 shift where people would be like. Okay, this is no longer in fashion anymore. I'm going to go buy a new one, even though there's plenty of good years left on this. And just that sort of consumer mindset. Yeah, it was a huge shift. So then it created a whole new industry for industrial design and consumer behaviors. So now when people develop a physical product. Industrial design is a huge component as far as whether or not people are going to buy it. So you design the product from the inside out, make sure it's got its functionality. That it meets all the right technical specifications. Remember you're going to make those quantifiable and able to be measured. And then that it also meets people's needs on the outside. So design challenges from a industrial design perspective. People have to find it desirable. Especially with wearable technology is now looking at smart watches and medical devices. Also things even like casts. I've got to say it with the accent when you break a leg. Now, air casts are very, I mean there are as attractive as you're going to get on a cast for a broken leg. But it's also going to be viable as a business and feasible technically. So when we reconcile all these different components there are sometimes conflicting or competing priorities. So in order to have something looks super polished and pretty and expense goes into that. But however, you also need to meet the right functionalities. So it can be a bit of a challenge, a fun one, in my opinion. So utility user interfaces should be safe, easy and intuitive. There are certain factors that you need to take into consideration regardless. So let's just say you're developing a piece of equipment to be used with electrical systems. You can't have it all metal because it needs to be insulated some way. But then, if you like how shiny metal or this. You're going to realize that you need to have some sort of rubberized treatment. Or something in order to make sure that it is physically safe. And that people aren't just kind of connecting to powered electric risk electric shock. So there are certain things where you're like. Okay, the medals that I like or the materials aren't conducive to optimal performance. Another could be a kind of paint or finish on a grill like a ceramic coating. Or just basically look at what will meet the specifications. While also having the right aesthetics to fit in with sort of the vibe. You want to go for ease of maintenance as well. So this can be applied to, usually a lot of things in the kitchen are falling to the industrial design category. So I've got a one of those hood rangers that's also a smart television. Where you can watch videos and play music. And all that sort of stuff in your kitchen, and it replaces the area above the stove. But it's very easy to maintain and clean up. That was a concern. However, when you're looking at the utility, I still don't know how to use it as anything better television. It's technically gotta lighten an event that I just kind of like. You know what? I'm good with it. So low cost, form and features have a large impact on tooling and production costs. And they must be considered jointly. Now, I will throw in there that a lot of people, when they start to develop their idea and their product or concept. They look at it as a standalone components. Separate to the business operations, overhead manufacturing and all of those sorts of fun things. And I always like to say you start with the company from the very get go. Look at the commercial feasibility and build up your infrastructure along with the product. Don't just develop the product and concept before you started to lay the groundwork for a company. One of the reasons for this is that as your company starts to grow and you're performing certain functions. The costs can really increase the price. And impact the price point that you're able to offer the customer. If you factor in all of these sorts of variables, overhead all of these processes ahead of time. Then you can keep calibrating everything on the back end while providing what you need on the front end. And being versatile and flexible as needed to ensure that your quality controls are there. So when a lot of people start their companies or they have a product or concept. They'll it's effectively the same as planting a plant and then waiting on the next. Wait until that's done before you do the next one. When ideally you look at it like a crop, all things have to come up together. So assessing the need for industrial design. There are especially a lot of expenditures, and depending on what you're building. And what your customers key focuses are, you may need to put a lot more effort. Into the industrial design of an aspect versus the functionality. So how important is industrial design to a product? Okay, an example now is that people like things that were traditionally unattractive. Or growth to be now aesthetically pleasing. So an example could be in the bathroom. Where you see, and this is gross, toilet brushes, plunges all those gross things. You can now find ones that looks like a big carry, and it's got the stick on top and it comes apart. And it serves all the same functions of those things that you need. But then, on the outside, it's just like a big, red shiny cherry. And it's aesthetically pleasing, and that way you can have it on this place like that's fun. And it also does that grossed of that people need. So we ask a list of questions alongside each don't mention to assess its level of importance. Most things in the home are going to need to be aesthetically pleasing. And also with a shift towards more open workspaces. I don't know how that's going to happen after 2020. But with the shift towards open spaces, a lot more things in the workplace have shifted towards being aesthetically pleasing as well. Because it's all out there in the open. So dividers, cubicles, desk management, all this. Traditionally it was just very functional. But now it's all going to look on point. So expenditures for industrial design. When looking at items such as like a Jumbo Jet or automobile industrial food processing equipment. The focus will be a lot more on the functionality. Because it does need to meet certain standards for safety and emissions and OSHA compliance as well. Industrial food processing equipment and anything and those sorts of things to do with manufacturing. For the most part, the aesthetics aren't that important because that's on the back end. However, they are important for a vehicle or for a Jumbo Jet. It's just that the main costs are going to go towards their functionality. And actual engineering versus the pretty stuff. Okay, technology driven versus user driven products as well you can see from this wristwatch. Now, that's a very interesting topic as well, because with wearable technologies. The industrial design aspects, its ergonomics how we interact with it really plays into how we use it. And so there is going to be a much larger emphasis on it being attractive. The cost of industrial design. When looking at as well hand-held medical instruments, the focus as well is going to need to be on ergonomics. Especially when people are using a device for a significant amount of time. And going back to take a look at as well, hand-held vacuums. Ergonomics is playing a lot more into how we design things that people interact with physically. Because of the occupational sorts of issues that can come up after prolonged use. So arthritis and all those sorts of things. So as we go along, industrial design is playing a huge role in manufacturing physical products. So European versus US approaches to industrial design. The European focus is a lot more on the industrial design aspects, from the actual engineering and functionality. A lot of the US focuses on the aesthetics and not so much on the inside. And that's where there is a shift. But I really have a great appreciation for both. And especially now with vintage cars, and I love vintage cars. But looking at being able to modify older vehicles from the fifties and sixties to meet the right emission standards. And safety standards there that creates opportunities as well. So looking at our consumer behaviors and our needs and how technologies have changed. And how we can modify older things to meet our current standards, that's a massively growing field. And it is a lot of fun. I love that with cars and motorcycles. Thanks, bye.