Hi, everyone. Welcome to introduction to product design and the development process. This is a lot of fun, okay. So initially we're going to take a look at breaking down the process into three distinct phases. So basic research, technology development and then product development. Each one has a different set of concern, and if they're not managed in the right way, it can become very costly and hold up the next stage. So we're going to go through best ways to put checks and measures and balances in place to ensure that you can deliver your concept in time and within scope. So the basic research phase is a discovery process. This from my experience, has been really important to keep this organized just kind of assembling links and articles is not going to be enough in order for you to be able to develop a fully functional prototype in the right way. It's what I found over time, build out some comp spreadsheets, put in who the competition is, what are the specifications and the exact sort of measures for performance that your competition is achieving so that when you want to develop your prototype, you have quantifiable metrics for all of this. There's no set timing, but I will say set deadlines for yourself because the thing is, if you've got an idea for a business and it could be 10 years from now, it could have obsolesced. It might be dependent on technologies that have become obsolete, and there could already be people entering the market. So you've got to stay in your game. And that's one thing that we're going to focus on with this course as well, is taking a look at bringing an MVP to market and get that generating cash for you as soon as possible. Technology development. So this one is where it's loosely structured, and this is where we're sort of going to be putting the bulk of the course into the efforts. So like wire frames, sketches, initial prototypes, building out the final prototype. This is what we're going to do before you look at the actual launch of the company and full production. So you work out all the kind of glitches ahead of time with your prototype, streamline sorts of the different processes, integrate back end and front end. Look at where there are redundancies and operations or problems with the equality controls, and work out those things before you go into full production. So product development. This applies structured methods and with the structured methods we're going to touch on these but it's going to be more of sort of a high level concept, so just so that you can focus more on developing your actual prototype and making sure that you've got that in order to be prepared for full product development. So there's a more predictable outcome, and the reason why it's going to be predictable is that we are going to stay focused on quantitative metrics and measures. Everything is quantifiable, even a color like blue I think 03466 is a dark blue, 03467 could be a darker blue. There is a range and spectrum for everything, and everything is quantifiable, so keep that in mind. Also, it's pretty short term for you can't keep this one going because then you're just pouring money into it. We're going to stay really focus on lean UX and on the user experience and developing your MVPs. Changing the dimensions of competition, so production, cost and quality and weighing that about features and function. This is a fun part of the course for me, especially because there are conflicting interests sometimes or conflicting sorts of values that need to be accounted for. And I'll go into this in future videos but just because you've got a key value in one area, it doesn't mean it's in conflict with another. It just means you need to reconcile it in a different way, and we're going to go over some ways to do that. So Apple, here's a, with Apple and the different products that they've got available, simply better products. A lot of that will come down to and I'll add this as a caveat. Who is your target market and what are their core values and what's important to them and what specifications do they need? So a lot of this will come down to the design of Apple products is sleek, beautiful, pretty polished. But then, when you look at who the target market is, if it's for you submission environments like, let's just say by military in Iraq and Afghanistan, an Apple product may not be hardened the right way for it to survive in certain environments. The cyber security may not be where it needs to be at, or the radio frequencies and all these sorts of things. It all comes down to what parameters and specifications are important to your target market. So while the design can be sleek and polished, take a look at the specifications on the back end, and then that's meeting the needs of your market. So I understand what each stage requires. We're going to be focused more on the sort of technology development and having that loosely structured initially so that you can have your initial prototype out there and ready to start showing the people. And it is important to me that you do have a fully functional prototype by the end of the course. There are going to be some sort of obstacles, potentially like let's just say you work on an oil rig and you're developing a tool, and the modeling thing might cost about $30,000. But we can take a look at using modelling software for that. There's a way to always come up with a fully functional prototype. So I'm looking forward to working with you all again this semester and have a great time. Bye.