Hello, welcome to week 2. I want to say four things to start the week off really. Before I say that, good luck, and I hope you enjoy it. The first thing I want to talk about is the production side, or sometimes known as the supply side perspective, in relation to gentrification. We've got some readings on that and some activities. Essentially, what this production side perspective argues is that to understand gentrification, you need to understand land market and you need to understand profit margins, and in particular, is this notion of the rent gap. Neil Smith's famous paper about rent gap theory. The idea being that gentrification only occurs when it's profitable for a developer or the landowner to change the use of that land, or that dwelling, or that space, and to change the use, and it becomes gentrified. It brings capital in from elsewhere. The production side, as I said, often called the supply side perspective, is all about flows of capital and making a sense of gentrification in terms of these economic flows of capital. Remember, Thomas Slater, one of the key authors we're going to look at here, says that when we think about gentrification, it's essentially the spatial manifestation of economic inequality. That's the production side argument. The second thing we're going to look out, and these often artificially separated in the literature, and I think nowadays, it would be unusual to find somebody who clinged firmly to the belief of either a consumption or production side only perspective [inaudible] both. What the consumption side theorists suggest is that rather than thinking about supply, we need to look at demand when we think about gentrification. The questions that are asked traditionally within this perspective are, who are the gentrifiers? What are their interest? What's their passion? What is it about them that makes them want to take these what they might perceive as risks to move into areas that were previously run down or previously regarded as quite hostile? A lot of the early literature on gentrification talks about these people as pioneers, moving into have areas and civilizing them was if there was no civilization there before going to conclude that wasn't the case. But a lot of this shows about, what were these people like? Particularly in the early days in the gentrification of Barnsbury in London and the brownstone gentrifications in Brooklyn. In those early days, it was about the sweat equity that middle class, often highly educated middle class people with lots of where with all to make things happen, they were well connected, they could lobby hard to get support, to have heritage or conservation zoning, which would in turn inflate the value of their properties. The focus was on those people. As the debate progressed over the years, the focus became much more on the notion of consumption and the style of gentrification, the aesthetics. So discussion about loft living, a discussion about a distinctive gentrification aesthetic. The work of Gary Bridge is important here. Sharon Zukin was a very important author emulation to this notion of loft living. That's the consumption side, which is really interesting as well. You've got these two different ways of thinking about it, one which stresses the demand, and one which stresses supply. The third thing I want to talk about in this week is about culture and a bit more detail talk about culture. We touched on it briefly in week 1, when we were thinking about displacement and unhoming, and what is it that's lost when one is unhomed? I want to think about that a bit in relation to this idea of cultural displacement. Of course, it all depends in how we're defining culture, whose culture was being replaced with what other culture. Again, we'll be influenced by the work of Zukin again, whose, her famous book, Naked City, talks about cultural displacement in New York. We're going to be looking at whose culture, how we define culture. Some really interesting exercises about culture, which one to embrace. Interesting discussion about food and culture as well. Then finally, I want us to think a little bit about the way which gentrification gets represented in the media, and not only in the media in terms of TV news, radio news, internet news, but also in novels, and fiction film, popular music, things like that. That four things, the thing I want to do next. The next little bit of your time on this MOOC is going to be devoted to thinking about gentrification and representation. Hope you enjoy it. As has always been the case, it's been great fun putting this together. I'll see you soon. Bye bye.