Introduction

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Kompetenzen, die Sie erwerben

Revenue Management, Forecasting, Demand Management, Asset Management

Bewertungen

4.7 (327 Bewertungen)

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CR

15. Dez. 2015

Absolutely brilliant course with a variety of speakers from different backgrounds - loved it!

SP

2. Aug. 2020

Excellent course materials and methods of teaching

Outstanding quality of assignments

Aus der Unterrichtseinheit

Demand Generation

In this module, you will understand what demand generation means, and explore the key factors that ensure that you can achieve your goals in terms of the hotel's positioning in the market place, the profitability of the operation and its long term valuation.

Unterrichtet von

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    Peter O'Connor

    Professor of information systems, Director of the MBA in Hospitality Management

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    Alex Slors

    Independent Hotel Asset Manager & Development Consultant

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    David Turnbull

    Co-Founder and CCO

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    Brendan May

    COO Livabout

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    Martin Soler

    Independent Marketing Consultant

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    Lennert De Jong

    Commercial Director

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