The UBank/ Swiss Re experience - market research

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Bewertungen

4.6 (854 Bewertungen)

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    22,95 %
  • 3 stars
    4,33 %
  • 2 stars
    0,81 %
  • 1 star
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DG

7. Feb. 2021

This is great course. It was informative, relevant to today's way of working and it was enjoyable. Highly recommended.\n\nMany thanks to the team at Univeristy of Sydney who delivered this course,

SK

9. Dez. 2020

It's really an excellent course for UX professionals. It takes deep insight from the design thinking process to Design Strategy to Corporate Strategy. Thank you so much for the opportunity.

Aus der Unterrichtseinheit

Primary market research and problem statement definition

In this module we'll look at how to plan and conduct primary market research and how to analyse the results. We'll then step through how to craft a meaningful problem definition statement.

Unterrichtet von

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    Eric Knight

    Professor of Strategic Management

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