Introduction to the Capstone

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Kompetenzen, die Sie erwerben

Marketing Plan, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

Bewertungen

4.5 (324 Bewertungen)
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    16 ratings
AS

Mar 01, 2018

Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.

JJ

Jan 14, 2017

Excellent course! well structured, gives you an overall perspective of Digital Marketing. Willing to gain deeper learning on the topics discussed.

Aus der Unterrichtseinheit
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

Unterrichtet von

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing
  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google
  • Vishal Sachdev

    Vishal Sachdev

    Clinical Assistant Professor , Director, Illinois MakerLab
  • Mike Yao

    Mike Yao

    Associate Professor of Digital Media

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