Introduction to the Capstone

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Kompetenzen, die Sie erwerben

Marketing Plan, Digital Marketing, Marketing Analytics, Marketing Performance Measurement And Management

Bewertungen

4.5 (364 Bewertungen)
  • 5 stars
    75%
  • 4 stars
    14%
  • 3 stars
    5%
  • 2 stars
    1%
  • 1 star
    5%
AM

Dec 06, 2017

Really informative course which gives a lot of insight into digital marketing ! Highly recommend this course to anyone out there looking to gain new insights into marketing

AS

Mar 01, 2018

Very well planned and comprehensive. Nicely captures all the areas and learning in previous modules(courses) and then asks to apply the concepts learned.

Aus der Unterrichtseinheit
Course Overview & Module 1 Client/Brand Analysis
In this module, you will get an overview of the Captone, learn about the client and the problem statement, and get to know your peers. You will also start research into the client and the brand before you work on your campaign.

Unterrichtet von

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing
  • Kevin Hartman

    Kevin Hartman

    Visiting Professor & Head of Analytics at Google
  • Vishal Sachdev

    Vishal Sachdev

    Clinical Assistant Professor , Director, Illinois MakerLab
  • Mike Yao

    Mike Yao

    Professor of Digital Media, Department Head

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