Welcome back. Nobody can overstate the importance of a retailer's websites. In this video, let's look at growing traffic generation and improving conversion optimization. In general, a typical website sale conversion rate is two percent at best. However, some are much lower at only 0.1 or 0.2 percent, which makes a huge difference. It goes without saying that growing traffic and improving conversion are vital areas for retailers. Now, let's review a few strategies of how to accomplish this. The first strategy is to add a pop-up to your sights. A pop-up typically adds one percent or more to a conversion rates, a significant improvement from the average two percent or less. Some rates even go as high as 10 percent. One tip is to try several offers until you find the right one. Just make sure to put it on a delay, about 30 seconds should work. Also, be sure the pop-up is easy to close, and only appears once during the customer's visits as your goal is to boost your conversion rate without annoying the customer. Second, be sure to limit form fields on your website. The more fields a person sees on a form, the more complicated it appears, which makes them less likely to fill it out. Research has shown that for each field removed, sign-ups can grow by 10 percent. Be sure to request only the most important information from the customers, but enough to your sales team or online data capture to understand their needs. Keep in mind this is a balancing act and is customed to each online site. One way to limit fields is to offer customers third-party logins, which allows them to sign in from their, Google, Facebook, or other personal accounts. This eliminates the amount of information they'll need to re-enter your site, which speeds up the process and ups the chances of converting to a sale. The third strategy is to gather as many testimonials and reviews as possible. Customers are sometimes wary to be the first to try a product, so combat their hesitation. Display reviews and testimonials on your website. I know the strategy is to list logos of endorsing companies or other affiliates on your homepage, such as magazines or shows that have featured your products. All of these tactics help customers build trust in your brand. Forth, in order to enhance your website landing page, remove as many distractions as possible. The homepage should be easy to both read and navigate, so stick with the essential such as current promotions, subheadings, visuals, logos, testimonials, and reviews. For headlines, be sure to conduct A/B tests to gather statistics on how often customers engage with them. Research has shown that eight out of 10 businesses to your site will only read the headlines and nothing else, so make sure to give your people the right information about your products. Headlines should also have a strong call-to-action or CTA language. For instance, using the word yes to start, the CTA has been proven to influence your customer's decision to act. Depending on your company's needs, consider other features like videos or chat boxes for your homepage. Chat boxes can be great for assisting customers who have questions or maybe on the fence about purchasing. Some live chats even appear as pop-ups that great customers. Whatever you choose to include, the goal is for every visitor onto your website to remain engaged and have a clear idea of what you have to offer. The fifth strategy is to make the initial step really easy for customers, especially when it comes to special offers or promotions. One way to keep things simple is just to ask their email address. This method allows you to stay in touch with customers and perhaps catch their attention with future promotions as well. Ultimately, the easier the initial step, the more likely you are to convert to a sale. Another great strategy is to offer a money-back guarantee. Consumers tend to avoid risk, especially with e-commerce. Offering that potential refund helps build their confidence in trying your product or service. Don't worry about losing money on returns. Even if a customer does file for one, the chances of them shopping with you again is still much greater than if you don't offer a money-back guarantee. In the end, you're sure to increase your overall conversion rate and ultimately revenue as well. The final strategy is to make sure you close the sale at checkouts. Two ways to help customers complete their purchase, or to add a countdown timer and to offer add-ons for their accounts. Countdown timers create a sense of urgency as they naturally play into the human desire not to run out of time, plus no one likes to miss out on a deal. Companies have reported large increases in completed sales after adding countdown timers, so this quick and easy addition should be considered if you want to bolster your conversion rates. Another way to help close the sale is the feature add-ons in customer carts. While this one typically affects your conversion rates, this technique can increase how much a customer purchases. Examples of add-ons are free gifts with minimum purchase for offering the customer and an option to add additional items to their carts. This method can increase sales by 10-20 percent, so it's certainly worth considering. In conclusion, converting sales and growing traffic is in the details. Make sure you're landing page, cards, and pop-ups are all targeted for engaging visitors. Also, remember to build trust through reviews, logos, and keeping the customers process simple. If you follow these strategies, you'll conversion rates and traffic are bound to improve. Thanks for watching, and I'll see you again next time.
