Computing customer lifetime value in R (Recital 3)

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Kompetenzen, die Sie erwerben

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Bewertungen

4.6 (740 Bewertungen)

  • 5 stars
    66,89 %
  • 4 stars
    27,02 %
  • 3 stars
    4,59 %
  • 2 stars
    0,81 %
  • 1 star
    0,67 %

LL

20. Apr. 2019

From the course I gained the knowledge of the fundamental of market analysis, it will not be too hard to understand, it gives you a general sense of how market analysis will be like.

TB

1. Dez. 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

Aus der Unterrichtseinheit

Module 4 : Customer lifetime value

Unterrichtet von

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    Arnaud De Bruyn

    Professor at ESSEC Business School

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