Foundations of Marketing Analytics

Loading...
Lehrplan anzeigen

Kompetenzen, die Sie erwerben

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Bewertungen

4.6 (614 Bewertungen)
  • 5 stars
    65.30%
  • 4 stars
    28.01%
  • 3 stars
    4.88%
  • 2 stars
    0.97%
  • 1 star
    0.81%
TB

Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

Aus der Unterrichtseinheit
Module 0 : Introduction to Foundation of Marketing Analytics

Unterrichtet von

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

Durchsuchen Sie unseren Katalog

Melden Sie sich kostenlos an und erhalten Sie individuelle Empfehlungen, Aktualisierungen und Angebote.