What is customer lifetime value and why it matters

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Kompetenzen, die Sie erwerben

Market Segmentation, Customer Lifetime Value, Marketing Analytics, Marketing Performance Measurement And Management

Bewertungen

4.6 (617 Bewertungen)
  • 5 stars
    65.47%
  • 4 stars
    27.87%
  • 3 stars
    4.86%
  • 2 stars
    0.97%
  • 1 star
    0.81%
TB

Dec 02, 2017

Lectures were insightful and very applicable. Learning was reinforced with well documented R scripts. After this course I feel capable of applying these concepts to my own company.

MK

Feb 08, 2016

I was expecting a lot from this course. from basic to advanced fundamentals. this course should be floated as full specialization rather than as a part of other specialization.

Aus der Unterrichtseinheit
Module 4 : Customer lifetime value

Unterrichtet von

  • Arnaud De Bruyn

    Arnaud De Bruyn

    Professor at ESSEC Business School

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