Hello, I'm Don Tapscott. Welcome to our series of courses on blockchain and the Web3 revolution in global commerce. Today, I want to answer five questions. First, who's the audience for this specialization? Second, why did we create this specialization and why it's important? Third, what you will learn here? Fourth, who are your instructors? Finally, the course itself. The first question is, who's our audience? Well, that's a bit of a trick question. The amazing thing about blockchain is that it offers something for everyone in any field because everyone is part of global commerce. Maybe you're an entrepreneur looking for different ways to grow your business in a global economy, or you're from a farming community looking for ways to tap into global food markets, or you're a medical professional and you worry about the quality of drugs available to your patients. Maybe you're a conscientious consumer and you want to buy ethically-sourced products, or you're a travel agent looking to keep track of bookings or set up digital passports for easier border crossings, or you're a citizen fed up with the lack of transparency and accountability and government leaders. We're all looking for ways to build trust and to get the truth. Well, whatever your role in life, whatever hat you're wearing, you've come to the right place, the right place to learn and to get fresh ideas about a critical technology that's changing business and the world. Question 2, why did we create these courses and why are they important? For one, global commerce has grown in complexity and scale over some millennia, but its processes remain fairly unchanged. People still rely on paper trails to track some of the world's most valuable assets. When you think about it, that's astounding. Enter blockchain, the Web3, the Internet of value as we call it. For the first time in human history, individuals and organizations can manage, communicate, transact, and trade their assets digitally and peer-to-peer. These digital assets can be money. They can be collectibles like CryptoKitties. They could be private information. They could be physical assets represented by digital tokens. Each participant in the global trade network stands to gain unique value from this technology. But our view is that success depends on collaboration rather than simply competition. When people understand the many benefits of cooperating on a blockchain, they're far more willing to collaborate and we need more global collaboration if we're going to solve some of our planet's biggest challenges. Third question, what are you going to learn in this four-course specialization? First, you'll dive into the world of blockchain and Web3 technology and how it's applied to global commerce. You'll learn what blockchain is, how it works, and why it's transforming our global supply chains. Next, you'll study a taxonomy of digital assets and how they're traded on blockchains, and you'll see how blockchain is disrupting the global supply chain. You'll study how it's affecting a host of practices from operations, logistics, purchasing to transportation, customs, and border controls. It's also changing manufacturing, inventory management, and trade finance and insurance. You'll see how blockchain is making the whole network more adaptable and more responsive to fluxes in supply and demand. You'll also learn about the different blockchain industry consortia and the practical meaning of the word coopetition applied to this world. Coopetition is really a portmanteau of the words cooperation and competition. It's a shorthand for an overall strategy where businesses cooperate with their competitors to build a new technological ecosystem, then they compete fiercely within that ecosystem. The new ecosystem benefits everybody, big corporations, as well as small and medium-sized enterprises. Throughout these courses, you'll gain access to our groundbreaking research and the blockchain case commons. That's a crowd-sourced collection of blockchain applications and use cases spanning multiple industries. Toward the end, you'll put your new knowledge straight to work. You'll identify a promising application of blockchain technology in global commerce. Then you'll conduct what we call a blockchain opportunity analysis, and that's something that you can discuss or pitch with your current or future employers or investors. Now to our fourth question, who are your instructors for this specialization? Well, they include me and Alex Tapscott. Alex is my co-author on the best-selling book Blockchain Revolution, and he co-founded the Blockchain Research Institute with me. Rounding out your instructional team is Dr. Alisa Acosta, a former scientist and current Director of Research and Education at the Blockchain Research Institute. She's the architect of this curriculum and she's a veteran educator in the classroom and in online collaborative learning. We're joined by Dale Chrystie as well. He's a business fellow and blockchain strategist for FedEx, which as you know is a Global Fortune 500 company. It's also one of the most admired companies as well. To the fifth question, what does each course cover in this specialization? Well, there are four courses in total. Course 1 has six learning modules and it provides an introduction to blockchain for global commerce. Course 2 features five modules and it focuses on blockchain transformations in global supply chains. Course 3 also has five modules and it focuses on the leadership that's needed for blockchain transformation of global commerce. The final course has five modules as well, culminating in your blockchain opportunity analysis. It's a great program, we're very excited about it. We're happy to be partnering with the INSEAD. INSEAD is one of the world's leading graduate business schools and among the largest of its kind. We're also proud to partner with FedEx, a global leader in its own domain and a prominent member of the Blockchain Research Institute. We're using our book, Supply Chain Revolution, as a core text. If you have any questions or comments, please post them on the discussion board. We always love to hear from you.