Nelson's eighth characteristic is Aesthetic and minimalist design. And he says dialogue should not contain information which is irrelevant or rarely needed. Every extra unit of information in a dialogue or on a screen competes with the relevant units of information and diminishes their relative visibility. So why is this important? Well, as we've said before, people don't read everything that's on a screen, and the more stuff there is on the screen, the more likely it is that they're going to miss something that's actually important. So visual clutter makes it harder to find In focus on the desired actions and the desired information. Good use of color, shape, motions, and gestalt principles can guide the eye towards that important information. So this is the aesthetic part of the design. And in general, the more there is to see, the less of it users will actually see. So in order to support this heuristic, the first thing we want to do is reduce clutter as much as possible. And let's look at a couple examples of how this is done. So to bring back this example, which, admittedly, is somewhat extreme, you can see that the visual clutter on this page makes it very hard To figure out what's going on, what information is relevant, and what actions are available to be taken. Let's contrast that with another, admittedly, extreme example, the Google home page, where there is very little to distract the user from the primary task that they want to accomplish, which is conducting a web search. When you do have a lot of information to present and you are sure that it's of value to the user to do that, it's important to use gestalt principles to support non linear reading of the page, so use aesthetic design to organize the page in a way that makes it easy for the user to skim through, skip around, ignore the information that they don't want and get right to the information that they do want. So in this example, there's quite a bit of information, lots of different products to choose from, lots of different navigation options and so forth across the left side and across the top. However, it's organized in such a way that it's very easy for a user to scan the page and get right to the part that they're interested in. By making use of the visual principles that we've talked about earlier in this course and by reducing visual clutter as much as possible, we can make it easier for users to find the information and the opportunities for action that they need to find in order to have a better user experience