[MUSIC] Okay, so finally we have made it to the end of week four. Let me recap what we have covered. The most fundamental thing is that you have been acquainted and understood how the 6 aim framework of communication works. You need to be able to decide the mission of what you're trying to accomplish, that is list each one of the objectives that your communication campaign needs to address. Draw the customer journey and the different touch points which the customer will go through during the purchase process. Decide on who is the specific target customer that we're trying to address. That is what was so important to spend week one on segmentation, on targeting. Next, what is the best media to actually deliver that message to the end consumer or some of the gate keepers or some of our channel partners in the process? And finally, last but not least, you need to be able to measure the effectiveness of your campaigns. Now, you have all the tools, to decide and think the appropriate communication strategy when launching your next product or service. And finally we had come to the end of this course on understanding customers, which makes part of the series of the foundations, managements from IESC business school. I want to thank you and congratulate for having completed this part of the course. Now, you have learned and are much more familiarized with important concepts, frameworks, and tools that hopefully are going to guide you and help you in launching successfully your next products or services. Good luck and I'll see you in the future. [MUSIC]