Understanding who your customers are and what they need and want is at the heart of successful marketing strategies. In this course you will explore how to identify and classify customers and the different methods that marketing professionals use to shed light on how they make purchase decisions. The course will cover the following: 1. Marketing Fundamentals 2. Product, Pricing and Channel Decisions 3. Building Strong Brands 4. Communication Strategy
2.- Communications Framework
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Bewertungen
MP
Mar 09, 2018
Content wise its very rich and a good course for marketing student...must learn from this course.
AA
Nov 18, 2016
The course is well detailed thought by well vast and experience teacher in Mario Capizzani.
Aus der Unterrichtseinheit
Week 4: Communication Strategy
Once a company has a good grasp of its customers, it can now develop a communication strategy to appeal directly to their interests and needs. In this session I will introduce a framework that will show you how to organize your communication strategy in order to successfully launch a product or service. We will also discuss what the objectives and target market of that strategy should be. Mapping the decision-making process is also key since you will need to learn to adapt the message and content to each stage of the customer journey. Objective: To define the elements and list the steps for building a sound communication strategy.
Unterrichtet von
Mario Capizzani
Lecturer