Case Study Introduction: GoPro

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Kompetenzen, die Sie erwerben

Digital Marketing, Marketing, Pricing Strategies, Marketing Mix, Product Strategies

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CB

May 30, 2020

I'm a fan of this course! It's the best i've taken so far in Coursera. It's clearly updated and thoughtfully structured. I think this last aspect is SO important for online learning. Thank you Aric!!

KG

Apr 03, 2020

The course was so helpful for me because i am marketing student and i don't have prior knowledge of digital marketing ,this course helped me a lot in developing basic knowledge in digital marketing .

Aus der Unterrichtseinheit
HOW DIGITAL TOOLS ARE CHANGING PROMOTION
In this module, you learn how new digital tools are enabling customers to take a more active role in promotion activities.

Unterrichtet von

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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