Case Study Summary: Pepsi Refresh

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Kompetenzen, die Sie erwerben

Marketing, Digital Marketing, Marketing Mix, Pricing Strategies

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4.7 (5,712 Bewertungen)
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HJ

Aug 08, 2016

Greetings ,\n\nThis course is very beneficial and i thank the professor and everyone else at Coursera.\n\nPlease direct me, to be a talented successful individual in Digital Marketing.\n\nThank You.

HA

Aug 31, 2018

Excelent course.\n\nThere is a lot you will learn here, so many unexpected things. What I like the most is that the examples are took from real experiences.\n\nAlso everything is clearly explained.

Aus der Unterrichtseinheit
Digital Tools for Persuading Customers to Buy Your Products
How are products promoted in our digital world? In this module, you learn how new digital tools are enabling customers to take a more active role in promotional activities.

Unterrichtet von

  • Aric Rindfleisch

    Aric Rindfleisch

    John M. Jones Professor of Marketing

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