Interpret Results of an A/B Test

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Kompetenzen, die Sie erwerben

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Bewertungen

4.9 (1,236 Bewertungen)

  • 5 stars
    88,91 %
  • 4 stars
    9,22 %
  • 3 stars
    0,88 %
  • 2 stars
    0,48 %
  • 1 star
    0,48 %

SE

27. Dez. 2020

This course was the most challenging of them all. There were a lot of math word problems in the first module and math was never a strong point for me in college. Overall, very informative course.

MA

25. Mai 2022

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

Aus der Unterrichtseinheit

Optimize Your Ad Campaigns

In the third week, you’ll learn to optimize advertising using A/B testing and you’ll learn how attribution can help you to evaluate and optimize your advertising strategy across different platforms.

Unterrichtet von

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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