Introduction to the Facebook Social Media Marketing Professional Certificate

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Kompetenzen, die Sie erwerben

Marketing Optimization, Digital Marketing, Digital Analytics, Marketing Strategy, Communication

Bewertungen

4.9 (1,270 Bewertungen)

  • 5 stars
    89,05 %
  • 4 stars
    9,13 %
  • 3 stars
    0,86 %
  • 2 stars
    0,47 %
  • 1 star
    0,47 %

RR

28. Jan. 2021

An extremely important course on the art of measuring and optimizing social media marketing campaigns along with super tips on presentation do's and don'ts! UNMISSABLE for social media marketers!

MA

25. Mai 2022

This was another wonderful course from Ms. Anke. As usual, I learned a lot about measuring, optimizing, experimenting and presenting results from social media marketing ad campaigns.

Aus der Unterrichtseinheit

Evaluate Your Marketing Results Against Goals

This week you’ll learn all about how to align metrics with your marketing goals and data analysis techniques. You’ll gain an understanding of common terms, such as return on investment and lifetime value, and learn how to calculate them.

Unterrichtet von

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    Anke Audenaert

    CEO & Co-Founder Aptly, Adj. Professor, UCLA Anderson School of Management

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