So, when you were considering any individual piece of content, whether to promote it or not via. What were some criterion that you went through to say, yeah, this is an article where I think we're going to get some traction out of. Or, man, this article maybe isn't quite what we want. >> Certainly, yeah. I would say that, in general, if you're going to start spending money to push more traffic to an article, you get to be choosy about which ones you push out there. And so, we would always read through the articles very carefully, and just make sure that TravelPony was in the best light as possible. Right, I mentioned that in the early days, we faced some problems where maybe there was a bug or something like that. But more so just the availability. We were trying to be this very specific, hey, you book hotel rooms in these 25 markets. And ultimately, I think that was something that we changed pretty quickly. But trying to make sure that we were getting the best information, put us in the best light. Then I'd say, we would always check the Alexa ratings, and see how much credibility that those companies already had. Lifehacker was great because a lot of people are getting push there were already familiar with the brand, so that's great. And I think that if it wasn't a big brand, we just wanted to make sure that that website was pretty cleaned up. So we did a lot of research in just reading what other articles and content that they had put out there. And made sure that it was consistent with the brand that we wanted to say, hey, TravelPony, you got a stamp of approval. >> Yeah, I agree. Let's talk about this big landmark piece that you had. In my opinion, of all the press clips that existed for TravelPony, the Lifehacker piece was certainly probably the most credibly piece, right? >> I would say that there were other pieces that were just as, if not more credible. But I'd say Lifehacker was great, because it was the perfect brand to tell people about who we were. >> Yeah. >> We were this upstart company that was trying to turn the business model on its head. And give money back to its consumers. And Lifehackers is under that same theme, and so it was really great in that respect, and Lifehacker's pretty popular. So it pushed a ton of organic traffic to us immediately, as soon as it was published, so we were pretty excited about it. >> And to the best of your knowledge, Lifehacker found out about you organically. Is that right? >> That's true. We had no contact with Lifehacker. And in fact [LAUGH] I think that we were trying to recreate that relationship elsewhere after that. But yeah, they found us. We got a Google Alert that said hey, there's a new article about you. We are very excited. >> That's really interesting. And it probably wouldn't have happened if you weren't doing all this work seeding reviews, and incentivizing reviews. >> Yeah, I think that's probably true. I didn't ever get in touch with the author, but that would be an interesting question of just, how did they find us? >> Were there any other blogs like Lifehacker that were particularly effective that come to mind, and if so why? >> Yeah, I'd say that BoardingArea has a number of travel bloggers on it. I think that we had two or three different blogs from BoardingArea authors. And why they were so good is that they were constantly writing about our particular industry to our particular customer base. And so I'd say that that was a place that was really bringing some great content for us. >> So now that you've run this campaign, and you are familiar with seeding reviews. Have you seen any other company that you've noticed that's done seeding that you think has done a particularly good job? >> I would say that it's usually not going to be the big, big brands that are doing this really well. I'd say that the companies like these startups like Birchbox. And so, a lot of these monthly subscription companies that are in the marketplace are doing a great job of that. And, I think in today's world, way back in 2013 when we got started on TravelPony, the influencer was not where it is today. And so I think that the upstart CPG companies are doing a great job of figuring out nontraditional ways to get new customers. And get attention in the marketplace, and so yeah, I've been very impressed.
