Tell me what you think the most important lesson is a parent can teach his or her daughter in terms of negotiation. >> I think one and personally the most important lesson learned for the girls through their parents or guardian is that getting used to hearing no. Because they won't be as nervous to speak and ask for what they want, and have that conversation about why they're saying no. Are there things they could do to hear yes? Because as adults you shy away from asking what you want basically a lot of times, because you're thinking well they're gonna say no and that's such a horrible thing. Well, that's actually a good thing, because at least you can hear, okay, what can be done if anything, and when do you need to walk away, and just give it up, and move to something else? So by encouraging your daughter or young person to ask, and saying no at times, because you're gonna say no, but also justifying why you're saying no, so they hear that it's just not because you're unwilling, it's because there might be certain limitations. Think of how that translates into work. Your boss might say no, maybe because there's a budget issue. But what other options are there that would be satisfactory that would make you still happy? >> So, I have two daughters, and I don't think they had any lack of me saying no to them. >> [LAUGH] >> So, I think parents say no to their children quite often. So, why is it surprising or unusual for young women to hear no? I mean, it seems to me that's a natural part of being a child asking for things from your parents. >> But then it's just this walking away. And not saying, well what else can I do. Is there anything else? So the conversation shouldn't just be, nope because I said so. And I was raised in which my parents said, nope, just because I said so. And then I would stalk off and just be done, but never even thought about considering, okay, well, what else can I do? What other options are there? And so really engaging much more of a dialogue so that way the young person hearing no will still brainstorm and think of different ways to still reach whatever goal they have set for themselves, or what other alternatives are there, so it's promoting that dialogue and thinking about, say these are the reasons why, this is the reason why I feel you might not be responsible enough to have a pet. Or because your cousin has allergies and we all live in the same house, so you can't have this type of pet. Or I don't feel as though you're responsible enough. So the young person says well, what things can I do to prove my responsibility? So it's getting, probing, doing some research, and thinking of different options. Not ending the conversation just there and not getting into conflict, but really working together to have a productive, to end it with productive results. >> Sure