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Lecture 2.4: Cognitive Dissonance and Self-Perception

Course video 13 of 50

This week's goals are to: (1) learn how people explain their behavior and the behavior of others; (2) explore the link between attitudes and behavior; (3) understand what cognitive dissonance is and why it matters; and (4) gain some practical tips from the science of persuasion and social influence.

Wesleyan University
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