All right, as we start a new section here let's reflect a little bit on our process. By this point you've thought about your rhetorical situation. You've got your key values, you've got your support. Now we're going to put it all together. What we want to do now is get some sense for the arrangement and flow of the speech. And once we have that, we can start writing up a draft stylistically. But this arrangement piece is vitally important. I think all the rhetorical canons are important, but I would say arrangement is the most overlooked. And it's certainly the most overlooked in ceremonial speaking. So when I do workshops, speech workshops, arrangement's normally where I get the biggest push back. And that´s true for any type of speech, but again especially for ceremonial. So I have people in the workshop who are like, I just want to express myself, I just want to get the thoughts out there, arrangement's going to dilute that. No, I don't agree with that, arrangement simply means thinking about how the speech will feel to the audience in real time. What's clear, what's unclear, what needs to be introduced early in the speech, what needs to be held off until later. So before we get into specific arrangement models, let's take a moment and think about what good ceremonial arrangement needs to do. So in this specialization, we've talked about simplicity balance and order for informative speeches. Those principles hold up in any speech and really in ceremonial. So when I say your speech should be simple, I don't mean it should be basic or pedestrian. I mean that you should focus in on a few key ideas that you want to convey. The shorter the speech, the greater the need for simplicity. If you're presenting an award, you mention lots of great traits, but probably having two or three really big themes might be where you want to put your focus. More than that, and you're probably running around too much in that speech. Good elaboration, good support takes time. So you need to keep your themes simple. Then we get to balance. Balance just means the sections are getting the appropriate attention. So if you're recognizing a worker for their dedication to the company and you've got five minutes, you don't want to spend three and a half minutes talking about their previous job. In general, where you spend your time should reflect your priorities. If something's really important it's probably going to call for more time or it might call for privileged placement in the speech. And that gets to order. Order here simply means, thinking about the development of the speech in time. So for ceremonial speeches, the sequencing of ideas and paragraphs should make sense even if the audience never thinks about that order. But in general, your speech will probably build to a telos, or an objective. So an introductory speech is building to the speaker. Everything you do should get us ready for that speaker. Your building expectation up to the point that everybody applauds and you bring the speaker on. An award speech builds up to the awardee. Basically you're building to the emotional release of the speech. Now, some speeches might bring us up to a specific moment in time, right? Bringing the introductory speaker up, or like a dedication speech. They might reach back in history. They might talk about the meaning of the event. But it's a build to the conclusion of the speech when the speaker says, and so we dedicate, right? Everything's a build to that point. Some speeches might bring us to a specific action or mode of being. So a commencement speech calls for a mode of action. The speaker provides thoughts, they provide advice to bring us to point of action. Basically, commencement speeches are saying how might the graduates think and act moving forward now that they've graduated? Some speeches might build up to a sense of timelessness, like a eulogy. Earl Spencer ended his eulogy of Princess Diana with this type of timelessness. He said, the unique, the complex, the extraordinary and irreplaceable Diana, whose beauty, both internal and external, will never be extinguished from our minds. That's a timeless last line, right? That's kind of what a eulogy's doing. But whatever you do, make a deliberate decision about the ordering of your paragraphs. They don't stand in isolation. They are connected to one another. So we're going to talk about some general arrangement structures and these are just potential ways to start this process of organizing the values and the support. But as we do, remember, these principles of simplicity, balance and order remain paramount. [MUSIC]
