Interview with Geoffrey Goldman, Senior Director of Communications, Fox Sports Midwest

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Bewertungen

4.7 (1,022 Bewertungen)

  • 5 stars
    77,59 %
  • 4 stars
    19,08 %
  • 3 stars
    2,54 %
  • 2 stars
    0,39 %
  • 1 star
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BB

15. Juni 2020

This was a comprehensive and informative course. So grateful to have had the guidance of Dr Candy Lee. Each module was in depth, provided great lectures and reading to support the teaching.

ZA

20. Aug. 2021

Amazing course taught by Candy Lee and brought-forward by Northwestern University. Marketing enthusiasts must dwell into learning new aspects related to sports marketing & communication.

Aus der Unterrichtseinheit

Sports Marketing: differences and similarities with other marketing

In Module 2, we will examine the difference between service and product marketing and why sports marketing has some overlap with both of these areas. We will also explore the world of event marketing.

Unterrichtet von

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    Candy Lee

    Professor

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