Social Media

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Northwestern University
4.8 (164 Bewertungen) | 5K Teilnehmer angemeldet
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Bewertungen

4.8 (164 Bewertungen)
  • 5 stars
    133 ratings
  • 4 stars
    26 ratings
  • 3 stars
    5 ratings
RL

Nov 05, 2019

This was a very good overview of the sports marketing field. Some of the optional reading can be updated to current event day events, but overall a good learning experience.

JM

Oct 21, 2019

Lots of reading material as well as interviews from people in the industry! The peer reviewing is helpful and I love that the course can be done at your own pace.

Aus der Unterrichtseinheit
Sports communication: social media, crisis communication, celebrity handling
This module will continue the focus on sports communication, with a deep dive into sports-related pubic relations and crisis communication. Issues and strategies surrounding social media and celebrity handling will also come into focus.

Unterrichtet von

  • Candy Lee

    Candy Lee

    Professor

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