Hi everyone. This is Yoong Jin Yong from KAIST. Now, we are in the third session of the five-week in Stanford Design Thinking and ASEAN Startup. Last session, we studied about what kind of incubator and what kind of platform is there in Singapore to help the global business startup. There's a lot of challenges, a lot of difficulties, when you think about expand our business to the overseas level and global business. So in this session, I'm going to introduce some example cases study about some association which they help some market entry service for the startup and also small and medium company. So for that case, I want to introduce our Singapore startup platform for Korean small-medium enterprise. It's KILSA. KILSA is an abbreviation of the Korean Innovation Launchpad in Singapore Association, and KILSA is a professional association in Singapore which founded to bring the innovative Korean SMEs to the world. Their mission is about helping innovative Korean SMEs commercialized globally through Singapore. So basically, you can think that KILSA is a market entry service association so they try to provide all kinds of service for helping the Korean startup, not only Korean startup, but anyway, they focus on Korean startup to bring the startup to the ASEAN market. So what's KILSA offering? It's that they're offering the Advisory Community in Southeast Asia, including the investor network and industry network, and technology advisory, and business professionals and local government license. So also like together with KILSA Management Committee in Singapore, they now expand to the ASEAN market. So KILSA they tried to bring the domestic. Domestic here means like South Korea domestic small and medium enterprise. Through those five pillars, investor relations, and industry engagement, and technology advisory, manpower localization, and regulatory management. From these five pillars, bring those domestic SMEs to the global SMEs. So you can think KILSA as a global business launchpad to provide the market entry service. So this KILSA activity, also they're after those like activity KILSA. The one of the case is K-Startup ASEAN challenge. So this program is about similar to our lecture. There is a lecture from the many professionals helping the startup based on the Stanford Design Thinking, and then they make some IR presentation, investor relation presentation, and bring those teams or bring those startup to the Singapore and give a presentation there. So these K-Startup ASEAN Challenges is about intensive course on a global entry or a funding strategy and investor relation, IR. In this course, the startup here they develop their business model and they refine their pitches. So the early-stage startup or the SMEs can participate this K-Startup ASEAN Challenge, and about 20 to 30 participants per batch and happen in the Singapore or the South East Asia, ASEAN area. Normally, five days of course and five days of competition. For example, for 2018 key initiatives about this K-Startup ASEAN Challenges is that the spectrum is much more diversification and also content intensification is from the more market access and, better training quality, and higher business opportunity to elaborate the challenge of making the success case. This is their key initiatives. Then program structure is about composite with investors and institute and industry with five different country from the Singapore, Vietnam, Malaysia, Indonesia, Thailand, and Philippines. Those are the countries KILSA cover to do the IR and networking and training and visiting. So their program modules composite with this IR session first. IR is investor relations. So the investor IR and mock IR and all the training is business modeling and market research, and pitch, and funding strategy and more. Also visiting incubators and accelerator in that country, like Singapore or ASEAN area and universities and institutions and startups and MSEs and their venture capitals. Networking, also networking with the investors and the entrepreneurs and the industry experts. So this is their program process. Once they have submit application from Korea, and they leave you their readiness of their startup, and then during this sorting out, what kind of startup is they are engaged to the help for the market entry service, at the same time, KILSA also have the investor mapping. Then the training in Singapore and then investor networking in Singapore together, and also in this K-Startup program, in the Singapore, there will be the IR session. Based on this IR session, there are two different way. One is visiting in Singapore where the student entrepreneurs and networking Singapore. If the investor ask need to visit their country in the ASEAN area, fly to the their country in ASEAN area, because in ASEAN area, flight is very cheap. So it's like a local transportation. You can imagine take an airplane from Seoul or the Chungju to the other place like Jeju, those kind of place, is very cheap. So you can fly over to the other ASEAN country and visiting company and also networking in the ASEAN country. Those are the overall figure of the program process of the K-Startup ASEAN Challenges. So benefits from this excellent team. For the excellent team, instead, there's award and prize and also mentorship and project management, and also linked up with the Kickstarter. So those are all the program is inline with the Stanford Design Thinking program. So from the Stanford Design Thinking, the startup or SME can make a product and those product go to the global markets through the Kickstarter. So those are the K-Startup ASEAN Challenges, and this is the pictures from the local networking with local entrepreneurs and venture capital training and their investor training, and the networking and awards, and IR session. So those are the KILSA's activity. I can strongly recommend that you can use this kind of platform in Singapore to expand your business to the ASEAN market. So this is one of the example, you can find the other association. But as far as I know, that this KILSA is one of the top market entry service association for the people who want to expand their startup market to the global business such as over the ASEAN area. So in this session, we looking into the market entry service association activity in detail so that you can tap on your opportunity to expand your company to the ASEAN market. Thank you for your attention. The next session, we are going to study about Silicon Valley startup ecosystem and also compare with the Korea and Singapore startup ecosystem. Thank you very much.
