Lesson 1-1.1 Introduction to Subsistence Marketplaces

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4.4 (26 Bewertungen)

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NC

28. Okt. 2017

great learning, very useful for my PhD work, Thanks to Madhu Sir and whole team for designing such a comprehensive and timely course.

PC

12. Juli 2016

Even living into this kind of reality, the academic perspective shows how far is our understanding !!

Aus der Unterrichtseinheit

Introduction to Subsistence Marketplaces Approach

In this module you will learn about the bottom-up approach to the study of subsistence marketplaces. The module will also discuss cognitive predilections engendered by low-income and low-literacy in subsistence marketplaces.

Unterrichtet von

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    Madhu Viswanathan

    Professor, Department of Marketing, College of Bus. Admin., Loyola Marymount University, Los Angeles Professor Emeritus, Department of Bus. Admin., Gies College of Business, University of Illinois, Urbana-Champaign

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