What Makes a Good Trademark?

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Kompetenzen, die Sie erwerben

Marketing, Brand Management, Strategic Planning, Value Proposition

Bewertungen

4.8 (188 Bewertungen)

  • 5 stars
    86,17 %
  • 4 stars
    11,17 %
  • 3 stars
    2,12 %
  • 2 stars
    0,53 %

CH

16. Juli 2019

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

IG

25. Juni 2020

Interesting subject matter and very knowledgeable instructor. I would recommend this to anyone interested in marketing and Trademark Law

Aus der Unterrichtseinheit

How to Choose the Right Trademark

What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

Unterrichtet von

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    Cynthia Dahl

    Practice Professor of Law

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