What Makes a Good Trademark?

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Kompetenzen, die Sie erwerben

Marketing, Brand Management, Strategic Planning, Value Proposition

Bewertungen

4.8 (85 Bewertungen)
  • 5 stars
    87%
  • 4 stars
    11%
  • 3 stars
    2%
CH

Jul 17, 2019

Excellently delivered by our instructor. I learned a lot and gained a deeper understanding in Trademark Law which is important in my present role.

MA

Mar 01, 2020

It was a mindful course to explore the knowledge for the protection of the right involving trade.

Aus der Unterrichtseinheit
How to Choose the Right Trademark
What does it mean for a trademark to be "good?" What is a "strong" trademark? This module answers those questions, and demonstrates how to balance the sometimes competing interests of the marketing and legal departments of a business.

Unterrichtet von

  • Cynthia Dahl

    Cynthia Dahl

    Practice Professor of Law

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