Welcome to this week of become a meaning maker. This week, l will be talking about the visual and verbal strategies and tactics in meaning-making. The focus of this week will be on brands and consumers and how brands create and communicate meaning to consumers while your visual and verbal brand elements. Now, take a look at these logos. From this first logo, you see a microscope. So you may guess that it is lab brand, but you're not too sure. The next logo is a mix of logo and typeface. Now, you're quite sure it is a medical lab brand because you see the microscope and also it says, MEDLAB. Now this next logo is a bit interesting. It does tell you that it is a medical lab logo, but it also communicates something else. What meanings can be depicted from this microscope logo with a green leaf? Green leaf usually signals freshness, organic, and healthy. We know that it is a medical lab logo, but we don't know what does the green leaf mean or what meaning they were trying to communicate with this logo. Besides logo, the name of the business can also signal a meaning. This week, I will be going through our options to choose brand name as the first step in communicating your brand personality and meaning. I will then talk about visual logo and typeface design, building over the back of discussion on using symbols in meaning-making. I will about the importance of incorporating different symbols to convey your brand meaning. But not all your consumers are visual communicators, some people are verbal. So, it is also crucial to talk about slogans and taglines as your key verbal element. I will then share with you some shortcuts in meaning-making, painting your brand with external entities to get energy and meaning from them. Finally, I will go through the challenges of measuring meaning-making efforts and how major brand valuation firms incorporate metrics in their methodologies to capture meaning-making efforts. So, let's not waste any time and jump to the next video. See you there.