Conveying Ideas

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Aus dem Kurs von University of Pennsylvania

Improving Communication Skills

638 Bewertungen

University of Pennsylvania

Improving Communication Skills

638 Bewertungen

Kurs 2 von 4 in Specialization Achieving Personal and Professional Success

Learn how to communicate more effectively at work and achieve your goals. Taught by award-winning Wharton professor and best-selling author Maurice Schweitzer, Improving Communications Skills is an essential course designed to give you both the tools you need to improve your communication skills, and the most successful strategies for using them to your advantage. You'll learn how to discover if someone is lying (and how to react if they are), how to develop trust, the best method of communication for negotiation, and how to apologize. You'll also learn when to cooperate and when to compete, how to create persuasive messages, ask thoughtful questions, engage in active listening, and choose the right medium (face-to-face conversation, video conference, phone call, or email) for your messages. By the end of the course, you'll be able to understand what others want, respond strategically to their wants and needs, craft convincing and clear messages, and develop the critical communication skills you need to get ahead in business and in life.

Aus der Unterrichtseinheit

Effective Communication

This module was designed to teach you both the key principles of effective communication, and how to harness the power of setting goals to improve your performance. You’ll learn how to create memorable and persuasive messages, ask thoughtful questions, engage in active listening, and choose the right medium (face-to-face conversation, video conference, phone call, or email) for your messages. You'll also learn the how to use goal setting for maximum benefit while avoiding the common pitfalls of overly ambitious targets. By the end of this module, you'll be able to communicate effectively using the right medium, and use goal-setting to increase your productivity and boost your performance.

Conveying Ideas4:27

Make Messages Memorable7:45

Asking Questions3:23

A Deeper Look at Questions10:20

Active Listening5:03

Nonverbal Communication7:04

Communication Media7:15

The Benefits of Goals4:05

Goal Setting Pitfalls11:47

Making the Most of Goal Setting4:33

Crossing the Finish Line6:23

Course Conclusion1:11

Treffen Sie die Kursleiter

Maurice Schweitzer
Professor of Operations, Information and Decisions
The Wharton School

When we think about communicating effectively,

there are three goals that we often have.

We want to convey our ideas.

We want to gather information from other people.

And we want to change relationships.

At first, let's think about how we convey ideas.

So if we are trying to communicate with someone, part of the challenge

we have is conveying what's in our mind and getting it out to other people.

How do we do that?

Well, the first challenge is to grab attention.

So how do we gain somebody else's attention?

We do that when the message is simple, it's persuasive and it's memorable.

And often you see some advertisements that really exemplify this.

So, here, this is an advertisement for

a helmet with a chicken that's coming down the conveyor belt.

All the other chicken has been packaged, but this one is coming down with a helmet.

It's surprising, it's also humorous and it grabs attention.

So things that grab attention are surprising,

they offer some sort of puzzle or they pull on our emotions.

Often, it's the individual stories.

So Anne Frank is a story about an individual

that grabs our emotion and helps tell a much broader story.

As Mother Teresa said, if I see one, I will act.

Often, we think about a multitude, we tend to lose our focus and

it doesn't grab our attention in the same way.

So, ironically, a story about an individual

is often more powerful than a story about many people.

And Chip E., for example, describes an example where

a doctor created a video from the patient's perspective.

And in showing that video, it actually helped people take that perspective.

There's a story here that grabbed attention.

You saw something from a perspective you weren't really anticipating.

So step one is to grab attention.

Next, once we have someone's attention, we want to be credible.

So to be persuasive, people have to know that what we're saying is real,

truthful and important.

So we can invoke authority figures.

So people who are experts or

in positions of power, we can rely on what they're saying.

We invoke that authority.

We might rely on their experience.

So we have experience and we want to use sources that are trusted.

So things that come from authority, or

experienced people or people we trust are going to be more credible.

We want to think about using those, tapping into that,

to create a message that's persuasive.

Now, simplicity's another key idea.

For messages to be understood and remembered, we need them to be simple.

So we can think about things like when Bill Clinton was running for

president, guiding his campaign, it's the economy stupid.

That was the core idea, so

everything kept coming back to the economy in Bill Clinton's campaign.

Or Southwest Airlines, THE low cost airline.

By using that guiding principle, that simple message

guides people's decisions so they can line up with that one goal.

In the US military, they have something called the commanders intent.

There's a short line at the top of the message, here's the goal.

There are lot of other details that are going to follow, but

there's that one key idea at the beginning.

And the same thing's true in journalism.

We don't want to bury the lead, we want the key idea to be up front.

So, we want something that simple,

that's really going to help us convey our message.

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