Beyond Period 2

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Kompetenzen, die Sie erwerben

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Bewertungen

4.6 (9,564 Bewertungen)
  • 5 stars
    66.80%
  • 4 stars
    25.33%
  • 3 stars
    5.90%
  • 2 stars
    1.26%
  • 1 star
    0.69%
SS
14. Nov. 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

AV
10. Sep. 2016

I really enjoyed the class. Analytics are such an important part of today's understanding of the customer but have other uses even beyond that. Professor Fader has really great insight on the subect.

Aus der Unterrichtseinheit
Predictive Analytics

Unterrichtet von

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    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Raghu Iyengar

    Associate Professor of Marketing
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    Ron Berman

    Assistant Professor of Marketing

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