Using the Data to Maximize Revenue

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Kompetenzen, die Sie erwerben

Predictive Analytics, Customer Analytics, Regression Analysis, Marketing Performance Measurement And Management

Bewertungen

4.5 (7,536 Bewertungen)
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    4,989 ratings
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    1,923 ratings
  • 3 stars
    464 ratings
  • 2 stars
    102 ratings
  • 1 star
    58 ratings
PJ

Feb 03, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

SS

Nov 15, 2016

Amazing course for even beginners in the field of customer analytics. Highly recommend to do this course for enhancing the analytical skills. Examples and case studies explains the concept very well.

Aus der Unterrichtseinheit
Prescriptive Analytics

Unterrichtet von

  • Eric Bradlow

    Eric Bradlow

    Professor of Marketing, Statistics, and Education, Chairperson, Wharton Marketing Department, Vice Dean and Director, Wharton Doctoral Program, Co-Director, Wharton Customer Analytics Initiative
  • Peter Fader

    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
  • Raghu Iyengar

    Raghu Iyengar

    Associate Professor of Marketing
  • Ron Berman

    Ron Berman

    Assistant Professor of Marketing

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