Brand Elements: Choosing a Brand Name

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Kompetenzen, die Sie erwerben

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

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4.8 (10,173 Bewertungen)
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  • 3 stars
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AT
2. Dez. 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

EI
5. Okt. 2019

I really enjoyed this course and will be revisiting from time to time for refresher. Thanks a lot to the lecturers and Brabara Khan; thanks for driving the course home. Emeka from Lagos, Nigeria.

Aus der Unterrichtseinheit
BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

Unterrichtet von

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center
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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative
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    Jagmohan Raju

    Joseph J. Aresty Professor

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