Brand Elements: Packaging

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Kompetenzen, die Sie erwerben

Positioning (Marketing), Marketing, Marketing Strategy, Customer Satisfaction

Bewertungen

4.8 (11,923 Bewertungen)

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    80,40 %
  • 4 stars
    16,90 %
  • 3 stars
    2,08 %
  • 2 stars
    0,31 %
  • 1 star
    0,28 %

AT

2. Dez. 2015

Learned a lot of things in this course. Have already started changing the way I think about pricing in my current position. I hope we get the opportunity to apply these concepts in Capstone project.

MK

10. Dez. 2015

Great! I am taking the course with almost no experience in this area. Really enjoyed this class and learned a lot. A lot of practical examples which helped me to understand all the parts. Thank you!

Aus der Unterrichtseinheit

BRANDING: Effective Brand Communications Strategies and Repositioning Strategies

Unterrichtet von

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    Barbara E. Kahn

    Professor of Marketing and Director, Jay H. Baker Retailing Center

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    Peter Fader

    Professor of Marketing and Co-Director of the Wharton Customer Analytics Initiative

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    Jagmohan Raju

    Joseph J. Aresty Professor

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